Prospectus

Today, our world has become a concoction of commercialization and marketing. The identities in the present time are nothing but mere brands. It is very important to raise the brand value, be it for a person or a product, for it to fare in times such as these.

The idea behind Institute of Marketing Communications India (IMCI) registered under Government of India (Reference No. 3282153) IMCI and situated at the Delhi Development Authority allotted land in Qutub Institutional Area on Satsang Vihar Marg, New Delhi and near Old JNU Campus] is to increase your brand value by teaching you how to increase the value of the brand you promote.

The industry is posing new challenges everyday in order to provide the best quality of service to those to whom they are the most accountable- the society. IMCI faces up to this challenge. It is determined to develop and grow with those connected to it. It is dedicated to those who come to it with certain expectations. It enables them to represent their work and their duties in the most effectively impressive manners

Communication is essential for those who dare to walk on the path of development. But it is not sufficient if the ultimate goal is to serve the people. To bring about a change, one must change their own self. This requires a level of guidance that rises above the present day teaching and training scenarios. World class is precisely what this situation requires in the matters of training and carving aspirants, first into rookies and further into professionals.

IMCI understands the concern very well. IMCI aims to provide the society with people capable of handling the jobs that they decide on.

IMCI prepares you to take on the world and whatever challenges the syndicate throws at you. It prepares you to be true to your work. It prepares you to recognize your calling. It meets the needs on a per student basis. And most importantly, it makes sure to thoroughly understand what you want from the institute before it begins with the rituals.

At IMCI, dealings are mostly concerned with Advertising, Digital Marketing & Advertising and Journalism. The courses vary in nature and mode. The faculty members are people who understand their parts and are driven to carry them out. There is a strict regard for manpower per trainee. Attention to details is the motto there.

IMCI meets up to each elevation that the IT and the Media Industry presents. The programs are innovated as per the current situation of the trade. Trainers are given trainings and tasks to ensure capability and deliverance at equal rates.

At IMCI, there is just one aim: to create a legion of creative and innovative minds who can deliver the responsibility of carrying the society from a state of oblivion to a state of information and acknowledgements.

The Post Graduate and Executive Diploma programmes of IGMPI in Good Manufacturing Practices, Regulatory Affairs, Intellectual Property Rights, Quality Assurance and Quality Control, Public Health, Nanotechnology, Hospital Management, Product Management, Sales and Marketing Management, Clinical Research, Medical Writing, Drug Discovery and Development, Pharmacovigilance, Medical Coding have been duly assessed and approved by Quality Council of India, Government of India based on fulfillment of QCI's following criteria:

    1. Course Content
    2. Course Design
    3. Course Material
    4. Instructors
    5. Class size & Attendance
    6. Facilities
    7. Evaluation of Students
    8. Written Examination
    9. Certificate

IGMPI is also approved by Food Safety and Standards Authority of India (FSSAI) (FSSAI ID: TPINS18). IGMPI® is licensed by Department of Food Safety & Drug Administration under the Drugs and Cosmetics Act, 1940 and registered under Food Safety and Standards Act 2006.

IGMPI is also approved by Sector Skills Council under National Skill Development Corporation (NSDC) setup by Ministry of Skill Development & Entrepreneurship, Govt of India (TC ID:TC342267).

IGMPI has been conferred with the prestigious "BUREAU OF INDIAN STANDARDS (BIS) AWARD OF HONOUR 2023". QUALITY COUNCIL OF INDIA (QCI) has also conferred IGMPI with D.L. SHAH NATIONAL QUALITY AWARD, Certificate of Merit & ASSOCHAM has conferred IGMPI with the Services Excellence Award based on excellence of its services to the students and training participants.

Bureau of Indian Standards (BIS) is a member of International Organization for Standardization (ISO) and through the Indian National Committee (INC) which is a member of International Electrotechnical Commission (IEC). BIS is also a member of regional standards bodies like Pacific Area Standards Congress (PASC) and South Asian Regional Standards Organization (SARSO). India started taking part in IEC from 1911 and subsequently the then Indian Standards Institution (now BIS) took over the responsibility of Indian National Committee of IEC(INC-IEC) in 1949. Since then the INC-IEC is actively participating in the activities of the IEC both at the policy level and technical work and carrying out the responsibilities as member body of IEC Council. India is a member in Standards Management Board (SMB) of IEC since 2015.BIS has also signed Bilateral Cooperation Agreements (BCA)/Mutual Recognition Agreements (MRA) with the National Standards Bodies of several countries like Afghanistan, Bangladesh, Belarus, Egypt, European Union , Germany, Ghana, Greece, Indonesia, Iran, Japan, Jordon, Kenya, Kyrgyzstan, Mali, Mauritius, Nigeria, Russia, Saudi Arabia , Slovakia, Slovenia, Suriname, USA, UAE, Uzbekistan, Viet Nam, Bhutan, Brazil, Israel, Nepal, Pakistan and Sri Lanka.

National Accreditation Board for Certification Bodies (NABCB), Quality Council of India is a member of International Accreditation Forum (IAF) & Pacific Accreditation Cooperation (PAC) as well as signatory to its MLAs for Quality Management Systems, Environmental Management Systems and Product Certification. NABCB is also a Full Member of International Laboratory Accreditation Cooperation (ILAC) & Asia Pacific Laboratory Accreditation Cooperation (APLAC) as well as signatory to its MRAs for Inspection.

The time in which we exist is fondly known as the age of acknowledgment. And the basis of development of the various sections of this age is advertising. And when you mention advertising, you can't not mention public relations.

This is the age where the mass is affected and influenced by the media. This is the era where the power of advertising and public relation is a tool and a weapon, which, if used appropriately, can do wonders for the industries and the people.

Introduction to the Course

Publicity is a requirement. For every industry, organization or institution out there, creating, maintaining and uplifting a good reputation among the public is very crucial to their development. And to do that means to understand the way of thinking of the masses and use it to model a perfect example.

At IMCI, you learn how to advertise a product and then maintain that image in the mind of the masses for a longer time. This course is about both advertising and public relations. So, the aim is to prepare you in a way where you can master both, creation and maintenance of a strong bond and image with the pubic as well as applying tactics to persuade the public to buy what your organization sells.
And that is basically what there is to public relations and advertising.

The most important fact regarding a course like this is the syllabus and its division within the allotted time span.

This course delves into a lot of matter and branches into a lot of dimensions. The trick is to keep the information concise and yet give an apt idea of the concept on which things work.

IMCI specifically modules its syllabus into sections and sessions. It concentrates its resources on a certain way of training that can enable you to deal with real life situations. Since this course is a vast one, the expectation from you is to put in concentration and work along with the trainers.

The division of modules of this course is strongly modelled according to the various career options that you can have after its completion. Some of these career options include public relation specialists, advertising sales agent and advertising managers.

Eligibility

Any graduation/ B.tech/ B.Sc. / BA / B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).

Programme Mode

Registrations are currently open for regular and online both modes.

Programme Key points

Understanding what an institution has to offer is very crucial to choosing one. And it’s only fair that you understand what this course can do for you and your career.

• Live interactive lectures on all the modules
• A course that integrates the two most important marketing tools- Advertising and Public Relations
• Professional trainers with industrial experience up their sleeves
• Culminates creativity and practical realization in a balanced manner
• Course module covers the various interests in which the present day communicators shape their industries

Examination and Certification

Following the standard pattern of every diploma course, IMCI conducts a final evaluation at the end of the term. This evaluation equips the candidates with a Post Graduate Diploma/Executive Diploma in Advertising and Public Relations that credits their worth in the field under consideration.

Industry and Corporate Placements

Along with the well managed educational experience, IMCI also takes care of the after-education experience. This institution has a good reputation among the rank of industries that matter. This is equivalent to having a good network with reaches in places that are of significance.

The participants are allowed a window into the corporate sector. With the qualities they develop, IMCI gives them a chance at industrial placements. While this strengthens their experience, it also allows them to gain an insight into the kind of competition that they are up against in the industry.

In recent months the Institute has witnessed more and more participation from professionals working with global Advertising and PR agencies like Crayons Advertising, Fountainhead Digital ,Fortune Communications ,JWT India, Hakuhodo Percept, Seagull Advertising, Red Fuse Communications, Grey India, Carat, Avail Advertising, Genesis Burson-Marsteller, Adfactors PR, Waggener Edstrom, Weber Shandwick, Edelman, MSL Group India, Perfect Relations, GroupM India, Madison Communications. Leo Burnett etc.