Prospectus

Today, our world has become a concoction of commercialization and marketing. The identities in the present time are nothing but mere brands. It is very important to raise the brand value, be it for a person or a product, for it to fare in times such as these.

The idea behind Institute of Marketing Communications India (IMCI) registered under Government of India (Reference No. 3282153) IMCI and situated at the Delhi Development Authority allotted land in Qutub Institutional Area on Satsang Vihar Marg, New Delhi and near Old JNU Campus] is to increase your brand value by teaching you how to increase the value of the brand you promote.

The industry is posing new challenges everyday in order to provide the best quality of service to those to whom they are the most accountable- the society. IMCI faces up to this challenge. It is determined to develop and grow with those connected to it. It is dedicated to those who come to it with certain expectations. It enables them to represent their work and their duties in the most effectively impressive manners

Communication is essential for those who dare to walk on the path of development. But it is not sufficient if the ultimate goal is to serve the people. To bring about a change, one must change their own self. This requires a level of guidance that rises above the present day teaching and training scenarios. World class is precisely what this situation requires in the matters of training and carving aspirants, first into rookies and further into professionals.

IMCI understands the concern very well. IMCI aims to provide the society with people capable of handling the jobs that they decide on.

IMCI prepares you to take on the world and whatever challenges the syndicate throws at you. It prepares you to be true to your work. It prepares you to recognize your calling. It meets the needs on a per student basis. And most importantly, it makes sure to thoroughly understand what you want from the institute before it begins with the rituals.

At IMCI, dealings are mostly concerned with Advertising, Digital Marketing & Advertising and Journalism. The courses vary in nature and mode. The faculty members are people who understand their parts and are driven to carry them out. There is a strict regard for manpower per trainee. Attention to details is the motto there.

IMCI meets up to each elevation that the IT and the Media Industry presents. The programs are innovated as per the current situation of the trade. Trainers are given trainings and tasks to ensure capability and deliverance at equal rates.

At IMCI, there is just one aim: to create a legion of creative and innovative minds who can deliver the responsibility of carrying the society from a state of oblivion to a state of information and acknowledgements.

The Post Graduate and Executive Diploma programmes of IGMPI in Good Manufacturing Practices, Regulatory Affairs, Intellectual Property Rights, Quality Assurance and Quality Control, Public Health, Nanotechnology, Hospital Management, Product Management, Sales and Marketing Management, Clinical Research, Medical Writing, Drug Discovery and Development, Pharmacovigilance, Medical Coding have been duly assessed and approved by Quality Council of India, Government of India based on fulfillment of QCI's following criteria:

    1. Course Content
    2. Course Design
    3. Course Material
    4. Instructors
    5. Class size & Attendance
    6. Facilities
    7. Evaluation of Students
    8. Written Examination
    9. Certificate

IGMPI is also approved by Food Safety and Standards Authority of India (FSSAI) (FSSAI ID: TPINS18). IGMPI® is licensed by Department of Food Safety & Drug Administration under the Drugs and Cosmetics Act, 1940 and registered under Food Safety and Standards Act 2006.

IGMPI is also approved by Sector Skills Council under National Skill Development Corporation (NSDC) setup by Ministry of Skill Development & Entrepreneurship, Govt of India (TC ID:TC342267).

IGMPI has been conferred with the prestigious "BUREAU OF INDIAN STANDARDS (BIS) AWARD OF HONOUR 2023". QUALITY COUNCIL OF INDIA (QCI) has also conferred IGMPI with D.L. SHAH NATIONAL QUALITY AWARD, Certificate of Merit & ASSOCHAM has conferred IGMPI with the Services Excellence Award based on excellence of its services to the students and training participants.

Bureau of Indian Standards (BIS) is a member of International Organization for Standardization (ISO) and through the Indian National Committee (INC) which is a member of International Electrotechnical Commission (IEC). BIS is also a member of regional standards bodies like Pacific Area Standards Congress (PASC) and South Asian Regional Standards Organization (SARSO). India started taking part in IEC from 1911 and subsequently the then Indian Standards Institution (now BIS) took over the responsibility of Indian National Committee of IEC(INC-IEC) in 1949. Since then the INC-IEC is actively participating in the activities of the IEC both at the policy level and technical work and carrying out the responsibilities as member body of IEC Council. India is a member in Standards Management Board (SMB) of IEC since 2015.BIS has also signed Bilateral Cooperation Agreements (BCA)/Mutual Recognition Agreements (MRA) with the National Standards Bodies of several countries like Afghanistan, Bangladesh, Belarus, Egypt, European Union , Germany, Ghana, Greece, Indonesia, Iran, Japan, Jordon, Kenya, Kyrgyzstan, Mali, Mauritius, Nigeria, Russia, Saudi Arabia , Slovakia, Slovenia, Suriname, USA, UAE, Uzbekistan, Viet Nam, Bhutan, Brazil, Israel, Nepal, Pakistan and Sri Lanka.

National Accreditation Board for Certification Bodies (NABCB), Quality Council of India is a member of International Accreditation Forum (IAF) & Pacific Accreditation Cooperation (PAC) as well as signatory to its MLAs for Quality Management Systems, Environmental Management Systems and Product Certification. NABCB is also a Full Member of International Laboratory Accreditation Cooperation (ILAC) & Asia Pacific Laboratory Accreditation Cooperation (APLAC) as well as signatory to its MRAs for Inspection.

Creativity is a very versatile word. Its meaning spans so many areas, so many centres, so many ideologies and so many personalities. A person can be decoratively creative. He or she can be creative in disciplines like fine arts. People can be creative content wise. But the kind of creativity under consideration here is the one that is related to the world of advertising, media management and entertainment industries.

At Institute of Marketing Communications India (IMCI), the participants learns to control the faction less power of inventiveness that they possess. They learn to focus their art on dimensions that will get the job done. They learn to model their creativity to fit their purposes, as varying as those might be. They learn the art of copywriting in its most fundamentally central form. They learn to gain the power to make people want to read their creations.

Being creative can mean being a lot of things. One is allowed to be imaginative and as a result, not allowed to go anywhere but towards original creations. One is expected to be resourceful and yet artistic. But in the world of marketing and in the industry of media, journalism and advertising, being creative is mostly considered under a concentrated light of disciplined seeking of genuine attention.In there, at positions that are spawns of the art of creative communication, a person is expected to solve a problem. There are predetermined constraints on any path which is expected to lead to a solution. The imagination is required to have reins. The free flow of thoughts has to be solution driven because the candidate is expected to behave like a creative professional. It becomes the sole responsibility to model the power of a person over the world of words to create something exquisite, all thewhile keeping in mind what the central purpose is.

At IMCI, the aim is to help the participants achieve such a level of control over their ability. A well-knit team of professional trainers, curriculum moderators and environment coordinators assist the process and ensure the achievement of their promises.

Introduction to the Course

In the present time and situation of the industries, paradigms are shifting and platforms are being modified, even being changed entirely. Positions, in this state, have opened up in departments which weren't even real departments a few decades back.

Creative communication is one such field that uses the power of art to turn faces of different businesses. The prospect of a career using this discipline can be easily segmented into two sections- the primary and the secondary ones.

The primary jobs that one can garner in this area are majorly related to copywriting and creative writing. The positions can be of a copywriter or a conceptor or a marketing writer or a scriptwriter. While these are defined by separate designations, the job descriptions, more or less, are related to that of the copywriters.

Some other designations in this field are listed here.

• Copywriter
• Creative writer
• Media planner
• Media production manager
• Account planner
• Account strategist
• Advertising strategist
• Creative supervisor
• Business marketing
• Broadcasting
• Public relations
• Journalism
• Communications

The secondary jobs are less direct and yet are a strong possibility.

• Social media management
• Electronic publishing
• Web designing
• Graphics designing

This course incorporates various modules to help achieve the level that the industry expects. But the central indication, or say the major purpose of this particular course is to put across the idea that a single message can be delivered in multiple ways with each way affecting a different kind of audience.

This course at IMCI helps in developing the ability to understand which audience responds to which techniques of communication to achieve maximum understanding, thus leading to a good amount of business.

The programme has been designed to accomplish the theoretical as well as the practical pieces of the course.

The modules have been planned in a distributed way to ensure optimum utilization of time.

This even distribution of various concepts over time allows for an equally theoretical and practical session. This ensures that a participant understands the basics of any concept in the most thorough manner by not only developing a perception but also realizing how accurate that acquired image is, with the help of practical and demo sessions.

Eligibility

Any graduation/ B.tech/ B.Sc. / BA / B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).

Programme Mode

Registrations are currently open for regular and online both modes.

Programme Key points

The major factors that should be pondered over while deciding a course to pursue and an institution to help along, can be kind of confusing. While this is no guide on how to choose courses to build your career, IMCI prides itself on its straightforward nature. And hence, here is a list of all that this course has to present to you.

• Live interactive lectures on all the modules
• Professionally trained and experienced trainers
• Appropriately planned curriculum after hours of contemplative sessions
• Observatory sessions, interactive sessions and practical experience is given utmost priority
• Industrial touch is never lost with the constant dynamic nature of the teaching process

Examination and Certification

At the completion of the course, a final examination will be held. Those, who pass this evaluation, will be awarded with a Post Graduate Diploma/Executive Diploma in Creative Communication to validate their learnings.

Industry and Corporate Placements

IMCI understands the importance of chances. Which is why, it provides chances to those who put their faith in this institution. Owing to various contacts and a chain of successful passed out students, IMCI has achieved a tight knit network of industry connections. These connections allow the IMCI course participants to land interviews in some of the top level organisations. While leaving an impression is up to the candidate, IMCI ensures that everyone gets the opportunity.

In recent months the Institute has witnessed more and more participation from professionals working with global Creative Communication organisations like Definition 6, VDODE, Skepper Creative Agency, Blue Vector, Impasto communication pvt ltd, Dexze, Dentsu Aegis, Hockeycurve, Beat The Best, Mad Result, Ccube Communications, Cheers Creative Agency LLP, Qdexi Technology, Aditics, Ittisa Digital Media Agency, The Digital Walrus, Shrex Design, Leading Edge Info Solutions (P)Ltd., Mindshare, Ketchum etc.