Prospectus

Today, our world has become a concoction of commercialization and marketing. The identities in the present time are nothing but mere brands. It is very important to raise the brand value, be it for a person or a product, for it to fare in times such as these.

The idea behind Institute of Marketing Communications India (IMCI) registered under Government of India (Reference No. 3282153) IMCI and situated at the Delhi Development Authority allotted land in Qutub Institutional Area on Satsang Vihar Marg, New Delhi and near Old JNU Campus] is to increase your brand value by teaching you how to increase the value of the brand you promote.

The industry is posing new challenges everyday in order to provide the best quality of service to those to whom they are the most accountable- the society. IMCI faces up to this challenge. It is determined to develop and grow with those connected to it. It is dedicated to those who come to it with certain expectations. It enables them to represent their work and their duties in the most effectively impressive manners

Communication is essential for those who dare to walk on the path of development. But it is not sufficient if the ultimate goal is to serve the people. To bring about a change, one must change their own self. This requires a level of guidance that rises above the present day teaching and training scenarios. World class is precisely what this situation requires in the matters of training and carving aspirants, first into rookies and further into professionals.

IMCI understands the concern very well. IMCI aims to provide the society with people capable of handling the jobs that they decide on.

IMCI prepares you to take on the world and whatever challenges the syndicate throws at you. It prepares you to be true to your work. It prepares you to recognize your calling. It meets the needs on a per student basis. And most importantly, it makes sure to thoroughly understand what you want from the institute before it begins with the rituals.

At IMCI, dealings are mostly concerned with Advertising, Digital Marketing & Advertising and Journalism. The courses vary in nature and mode. The faculty members are people who understand their parts and are driven to carry them out. There is a strict regard for manpower per trainee. Attention to details is the motto there.

IMCI meets up to each elevation that the IT and the Media Industry presents. The programs are innovated as per the current situation of the trade. Trainers are given trainings and tasks to ensure capability and deliverance at equal rates.

At IMCI, there is just one aim: to create a legion of creative and innovative minds who can deliver the responsibility of carrying the society from a state of oblivion to a state of information and acknowledgements.

The Post Graduate and Executive Diploma programmes of IGMPI in Good Manufacturing Practices, Regulatory Affairs, Intellectual Property Rights, Quality Assurance and Quality Control, Public Health, Nanotechnology, Hospital Management, Product Management, Sales and Marketing Management, Clinical Research, Medical Writing, Drug Discovery and Development, Pharmacovigilance, Medical Coding have been duly assessed and approved by Quality Council of India, Government of India based on fulfillment of QCI's following criteria:

    1. Course Content
    2. Course Design
    3. Course Material
    4. Instructors
    5. Class size & Attendance
    6. Facilities
    7. Evaluation of Students
    8. Written Examination
    9. Certificate

IGMPI is also approved by Food Safety and Standards Authority of India (FSSAI) (FSSAI ID: TPINS18). IGMPI® is licensed by Department of Food Safety & Drug Administration under the Drugs and Cosmetics Act, 1940 and registered under Food Safety and Standards Act 2006.

IGMPI is also approved by Sector Skills Council under National Skill Development Corporation (NSDC) setup by Ministry of Skill Development & Entrepreneurship, Govt of India (TC ID:TC342267).

IGMPI has been conferred with the prestigious "BUREAU OF INDIAN STANDARDS (BIS) AWARD OF HONOUR 2023". QUALITY COUNCIL OF INDIA (QCI) has also conferred IGMPI with D.L. SHAH NATIONAL QUALITY AWARD, Certificate of Merit & ASSOCHAM has conferred IGMPI with the Services Excellence Award based on excellence of its services to the students and training participants.

Bureau of Indian Standards (BIS) is a member of International Organization for Standardization (ISO) and through the Indian National Committee (INC) which is a member of International Electrotechnical Commission (IEC). BIS is also a member of regional standards bodies like Pacific Area Standards Congress (PASC) and South Asian Regional Standards Organization (SARSO). India started taking part in IEC from 1911 and subsequently the then Indian Standards Institution (now BIS) took over the responsibility of Indian National Committee of IEC(INC-IEC) in 1949. Since then the INC-IEC is actively participating in the activities of the IEC both at the policy level and technical work and carrying out the responsibilities as member body of IEC Council. India is a member in Standards Management Board (SMB) of IEC since 2015.BIS has also signed Bilateral Cooperation Agreements (BCA)/Mutual Recognition Agreements (MRA) with the National Standards Bodies of several countries like Afghanistan, Bangladesh, Belarus, Egypt, European Union , Germany, Ghana, Greece, Indonesia, Iran, Japan, Jordon, Kenya, Kyrgyzstan, Mali, Mauritius, Nigeria, Russia, Saudi Arabia , Slovakia, Slovenia, Suriname, USA, UAE, Uzbekistan, Viet Nam, Bhutan, Brazil, Israel, Nepal, Pakistan and Sri Lanka.

National Accreditation Board for Certification Bodies (NABCB), Quality Council of India is a member of International Accreditation Forum (IAF) & Pacific Accreditation Cooperation (PAC) as well as signatory to its MLAs for Quality Management Systems, Environmental Management Systems and Product Certification. NABCB is also a Full Member of International Laboratory Accreditation Cooperation (ILAC) & Asia Pacific Laboratory Accreditation Cooperation (APLAC) as well as signatory to its MRAs for Inspection.

Marketing has always been the very baseline on which the customer population for any product or service gets built. When you decide to jump into that particular realm of making and breaking brands, a proper training can only alleviate the experience to new levels. That is what this course aims to bring.

The power to handle the intricate techniques of marketing in association with the digital world is what this course tries to merge with your very inner conscience.

Introduction to the Course

Digital Marketing has become the new face of almost every business out there, in the world. Through the late nineties and the early twenty-first century, different kinds of syndicates and brands have made use of the digital technology to promote themselves.

Being interested in the field of Marketing and Management has never been enough to shape a constructive career in the field. However, being skilled in people handling techniques and relationship building attributes isn't enough anymore. The paradigms have shifted. The entire industry has found a new platform to stretch itself on. That platform is what you might recognize by the name of Digital Marketing.

To settle into this new platform requires training. To ease your career into a smooth start, you need grooming. At Institute of Marketing Communications India, you get both.

The area under consideration involves various activities or sub-fields. While not each one of them is a crucial step 

towards the development of your career, a few of them will surely be. This entirely depends upon the direction you choose once you get into the industry for real.

However, considering the tendency of human mind to weigh the options before settling on one, the course delves into various aspects of Digital Marketing. These aspects involve campaign marketing, social media marketing, content marketing, search engine optimization, search engine marketing and influencer marketing along with many others.

Eligibility

Any graduation/ B.tech/ B.Sc. / BA / B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma)

Programme Mode

Registrations are currently open for regular and online both modes.

Programme Key Points

The central benefits you get when you opt for this course at IMCI can quite generously be wrapped in this nutshell.

• Live interactive lectures on all the modules
• The training is very much customized to the need of the genre and the industry.
• A certificate of diploma is granted to each worthy student.
• A wide range of topics from every aspect of the field under consideration are ransacked to find the exact proportions this course needs to prepare the syllabus.

Examination and Certification

At the completion of the course, a final examination will be held. Those, who pass this evaluation, will be awarded with a Post Graduate Diploma/Executive Diploma in Digital Marketing to validate their learnings.

Industry and Corporate Placements

By being in touch with the industry at all times, at IMCI, trainers help to develop skills that the industry needs, thus giving the students a greater chance at succeeding.
The Institute has maintained a properly appropriate relationship with the considered HR departments of the concerned organizations.
The course participants are prepared, keeping all the industry norms in mind, so as to make them employable rather than just able.
IMCI has created a network which includes the current students and the past ones, thus giving new faces, a semblance of belonging in the industry even before they begin with it.

In recent months the Institute has witnessed more and more participation from professionals working with global digital marketing organisations like In recent months the Institute has witnessed more and more participation from professionals working with global digital media organisations like WebFX, Lounge Lizard, SEOValley Solutions Private Limited,Uplers, Write Right, Branding nuts, Webdesign Discovery, 8 Views, BrandBurp Digital, Capital Numbers, Rankevolve, AppFillip, Axis Web Art Pvt Ltd, GeeksChip, Icecube Digital, TechGropse Pvt. Ltd., Divwy Technologies, Technoloader, Redcube Digital Pvt. Ltd., W3era Technologies etc.