About CHMR

Centre for Health Management and Research (CHMR) has been set up under the aegis of ‘Institute of Good Manufacturing Practices India'. Institute of Good Manufacturing Practices India, registered as a non-profit society ( under The Societies Registration Act,1860) with Government of India recognised by the Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India, accredited Vocational Institution of Ministry of Education, Government of India, approved training Institute of Food Safety and Standards Authority of India (FSSAI) and affiliated with Life Sciences Sector Skills Council (SSC) and Food Industry Sector Skills Council of National Skill Development Corporation (NSDC) -presents unique, friendly and interactive platform to get rid of all your GMP related glitches. GMP- is an essential element of industries like pharmaceutical, cosmetic, Ayurveda, biotech, homeopathic, medical device and food manufacturing. GMP in itself is the most dynamic part which witnesses frequent changes in terms of newer rules being added and older ones being renewed. Keeping self updated with current GMPs thus becomes inevitable to stay abreast with the changing industry needs and practices.

About IGMPI

The Institute of Good Manufacturing Practices India, registered under SR Act XXI of 1860, Government of India, recognised by Ministry of Commerce & Industry, accredited Vocational Institution of Ministry of Education, Government of India and approved by Food Safety and Standards Authority of India (FSSAI) presents a unique, friendly and interactive platform to get rid of all your GMP compliance related issues. GMP- an essential element of industries like pharmaceutical, cosmetic, Ayurveda, biotech, homeopathic, medical device and food manufacturing and sustainability services - in itself is the most dynamic part which witnesses frequent changes in terms of new rules being added and old ones being renewed. Thus, keeping oneself updated with current GMPs is essential to remain aligned with evolving industry requirement and standards.

Our team comprises knowledgeable professionals from diverse sectors such as Pharma, Healthcare, Food & Nutraceutical industries, pooling together their expertise, know-how, and practical experiences to create this GMP guide. IGMPI is moving hand in hand with technology advances and has gained recognition as a stronger and better education and training platform provider for professionals and students in the areas of GMP, Quality Assurance and Control, Pharma, Food & Nutrition and Healthcare Regulatory Affairs, Clinical Research, Pharmaceutical IPR and Good Laboratory Practice and Product Management. Our board of governors and specialists have collated their acumen and are offering state-of-the-art courses which includes GMP training, Quality Assurance and Control, Pharma and healthcare Regulatory Affairs, Clinical Research, Pharmaceutical IPR, Environment Social Governance (ESG), and Good Laboratory Practice in form of formal classroom studies, online/interactive programmes, online seminars, as well as onsite training programmes along with the knowledge of worldwide affairs of the industry. In short, a round-the-clock service is provided for any information in these areas required by anybody from around the country and abroad. Based on high standards of quality, the training programmes in Pharma, Healthcare and Food GMP, Quality Assurance and Quality Control, Regulatory Affairs, IPR, Pharma Product Management, Public Health, Hospital Management, Clinical Research, Pharmacovigilance, Medical Writing, Medical Coding, Nanotechnology, Drug Design and Discovery, Food QA&QC, etc., areas have been approved by Quality Council of India, which is an autonomous body and an accreditation authority for education & vocational training providers under the Ministry of Commerce & Industry, Government of India. IGMPI is duly licensed and certified by Bureau of Indian Standards (BIS) under Bureau of Indian Standards (Conformity Assessment) Regulations 2018.

Accreditation and Awards

Institute of Good Manufacturing Practices India (IGMPI) is registered as a non-profit society with its own Memorandum of Association and bye-laws under The Societies Registration Act, 1860, Government of India. IGMPI is an accredited Vocational Institution of Ministry of Education, Government of India.

The Post Graduate and Executive Diploma programmes of IGMPI in Good Manufacturing Practices, Regulatory Affairs, Intellectual Property Rights, Quality Assurance and Quality Control, Public Health, Nanotechnology, Hospital Management, Product Management, Sales and Marketing Management, Clinical Research, Medical Writing, Drug Discovery and Development, Pharmacovigilance, Medical Coding have been duly assessed and approved by Quality Council of India, Government of India based on fulfillment of QCI's following criteria:

1. Programme Content
2. Programme Design
3. Programme Material
4. Instructors
5. Class size & Attendance
6. Facilities
7. Evaluation of Students
8. Written Examination
9. Certificate

IGMPI is also approved by Food Safety and Standards Authority of India (FSSAI) (FSSAI ID: TPINS18). IGMPI® is licensed by Department of Food Safety & Drug Administration under the Drugs and Cosmetics Act, 1940 and registered under Food Safety and Standards Act 2006.

IGMPI has been conferred with the prestigious "BUREAU OF INDIAN STANDARDS (BIS) AWARD OF HONOUR 2023". QUALITY COUNCIL OF INDIA (QCI) has also conferred IGMPI with D.L. SHAH NATIONAL QUALITY AWARD, Certificate of Merit & ASSOCHAM has conferred IGMPI with the Services Excellence Award based on excellence of its services to the students and training participants.

Bureau of Indian Standards (BIS)

Bureau of Indian Standards (BIS) came into existence through an act of Parliament in 1987. BIS is the National Standard Body of India established under the BIS Act 2016 for the harmonious development of the activities of standardization, marking and quality certification of goods and for matters connected therewith or incidental thereto. The Bureau is a Body consisting of 25 members representing both Central and State governments, Members of Parliament, industry, scientific and research institutions, consumer organizations and professional bodies; with Union Minister of Consumer Affairs, Food and Public Distribution as its President and with Minister of State for Consumer Affairs, Food and Public Distribution as its Vice-President.

Quality Council of India (QCI)

Quality Council of India is set up by the Government of India to establish and operate national accreditation structure and promote quality through National Quality Campaign. QCI is registered as a non-profit society with its own Memorandum of Association. QCI is governed by a Council of 38 members and Chairman of QCI is appointed by the Prime Minister on recommendation of the industry to the government. The Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, is the nodal ministry for QCI.

International Recognition

For providing its education and training services to overseas students, IGMPI is registered with the Directorate General of Foreign Trade, Government of India and our Export Import Code is AADCI7680Q.

IGMPI is an Institutional Member of the International Society for Quality in Health Care

Bureau of Indian Standards (BIS) is a member of International Organization for Standardization (ISO) and through the Indian National Committee (INC) which is a member of International Electrotechnical Commission (IEC). BIS is also a member of regional standards bodies like Pacific Area Standards Congress (PASC) and South Asian Regional Standards Organization (SARSO). India started taking part in IEC from 1911 and subsequently the then Indian Standards Institution (now BIS) took over the responsibility of Indian National Committee of IEC(INC-IEC) in 1949. Since then the INC-IEC is actively participating in the activities of the IEC both at the policy level and technical work and carrying out the responsibilities as member body of IEC Council. India is a member in Standards Management Board (SMB) of IEC since 2015.BIS has also signed Bilateral Cooperation Agreements (BCA)/Mutual Recognition Agreements (MRA) with the National Standards Bodies of several countries like Afghanistan, Bangladesh, Belarus, Egypt, European Union , Germany, Ghana, Greece, Indonesia, Iran, Japan, Jordon, Kenya, Kyrgyzstan, Mali, Mauritius, Nigeria, Russia, Saudi Arabia , Slovakia, Slovenia, Suriname, USA, UAE, Uzbekistan, Viet Nam, Bhutan, Brazil, Israel, Nepal, Pakistan and Sri Lanka.

National Accreditation Board for Certification Bodies (NABCB), Quality Council of India is a member of International Accreditation Forum (IAF) & Pacific Accreditation Cooperation (PAC) as well as signatory to its MLAs for Quality Management Systems, Environmental Management Systems and Product Certification. NABCB is also a Full Member of International Laboratory Accreditation Cooperation (ILAC) & Asia Pacific Laboratory Accreditation Cooperation (APLAC) as well as signatory to its MRAs for Inspection.

Post Graduate Diploma/Executive Diploma in Healthcare Marketing (PGDHM/EDHM)

In today's rapidly evolving healthcare landscape, effective marketing is more critical than ever. Whether you are a healthcare professional, marketer, administrator or entrepreneur, set out to understand the unique dynamics of healthcare marketing, this course will empower you to make a meaningful impact on patient outcomes, branding, promotion and organizational success.

Course Objectives

In this course, we will explore the fundamental principles and advanced strategies of healthcare marketing. You will gain insights into:

• Understanding the Healthcare Consumer: Learn about the unique characteristics and needs of healthcare consumers and how to tailor marketing efforts to meet these needs.
• Market Research and Analysis: Discover the tools and techniques to gather and analyze market data, identify trends, and make informed marketing decisions.
• Digital Marketing in Healthcare: Explore the power of digital platforms, social media, and mobile marketing in reaching and engaging patients.
• Branding and Positioning: Understand the importance of building a strong brand and creating a compelling value proposition in the healthcare sector.
• Regulatory Considerations: Navigate the complex regulatory landscape to ensure compliance while crafting effective marketing campaigns.
• Patient Engagement and Experience: Learn strategies to enhance patient engagement, satisfaction, and loyalty through personalized and empathetic communication.

The Impact of Effective Healthcare Marketing

Effective healthcare marketing is more than just promoting services; it's about improving health outcomes and enhancing patient experiences. By mastering the art and science of healthcare marketing, you can contribute to:

• Growth in Awareness leading to Growth in Clientele: More the people are aware about their condition and its consequences more they want to reach out for better healthcare interventions.
• Better Patient Education: Empower patients with the knowledge they need to make informed health decisions.
• Create a Brand Name: Learn how other organizations and practices have successfully created a positive and well-renowned brand image.
• Increased Access to Care: Help patients find and access the right healthcare services and providers.
• Improved Health Outcomes: Drive initiatives that lead to better health outcomes and overall well-being.
• Enhanced Organizational Growth: Support the growth and sustainability of healthcare practices and organizations through strategic marketing efforts.

Through this course you will be equipped with the knowledge, skills, and tools to excel in the dynamic field of healthcare marketing. Whether you are looking to advance your career, grow your practice, innovate within your organization, or simply expand your understanding of this critical area, this course will provide you with a solid foundation and actionable insights.

Requirements

• Basic computer literacy & internet use
• Have a basic understanding of how healthcare business works
• No programming experience needed
• Some medical terminology is helpful but not necessary

Programme Modules:

Module 1: Introduction to Healthcare Marketing

• Overview of Healthcare Marketing: Principles and basics of marketing with emphasis on Healthcare Marketing.
• History and Evolution: Trace the development of marketing practices in healthcare.
• Current Trends and Challenges: Discuss the latest trends and challenges in healthcare marketing. 

Module 2: Understanding the Healthcare Consumer

• Consumer Behavior in Healthcare: Explore the unique aspects of consumer behavior in healthcare.
• Patient Demographics and Psychographics: Analyze different patient segments and their characteristics.
• Patient Journey Mapping: Understand the patient journey from awareness to post-care and how to map it.

Module 3: Market Research and Analysis

• Market Research Techniques: Learn about primary and secondary research methods.
• Data Collection and Analysis: Discuss tools and techniques for data collection and analysis.
• Identifying Market Opportunities: Use research findings to identify opportunities and gaps in the market.

Module 4: Branding and Positioning

• Healthcare Branding Essentials: Understand the components of building a strong healthcare brand.
• Positioning Strategies: Learn how to position healthcare services effectively in the market.

Module 5: Digital Marketing in Healthcare

• Digital Marketing Channels: Explore various digital marketing channels such as social media, SEO, website designs, landing pages and email marketing.
• Content Marketing: Learn how to create valuable and relevant content for healthcare audiences.
• Analytics and Metrics: Understand the key metrics and analytics tools to measure digital marketing effectiveness. 

Module 6: Patient Engagement and Experience

• Patient-Centric Marketing: Develop strategies that focus on patient needs and preferences.
• Patient Communication: Learn best practices for effective and empathetic patient communication.
• Improving Patient Experience: Explore techniques to enhance the overall patient experience.

Module 7: Regulatory and Ethical Considerations

• Healthcare Marketing Regulations: Overview of laws and regulations governing healthcare marketing (e.g., HIPAA, FDA regulations).
• Ethical Issues in Healthcare Marketing: Discuss common ethical dilemmas and how to address them.
• Data Privacy and Security: Understand the importance of data privacy and security in digital marketing.

Module 8: Integrated Marketing Communications

• IMC in Healthcare: Understand the role of integrated marketing communications in healthcare.
• Developing IMC Plans: Learn how to create comprehensive IMC plans.
• Campaign Management: Explore the process of planning, executing, and evaluating marketing campaigns. 

Module 9: Healthcare Marketing Technologies

• Emerging Technologies: Discuss the impact of emerging technologies like AI, VR, and telemedicine on healthcare marketing.
• Marketing Automation: Learn how to leverage marketing automation tools to streamline campaigns. 

Module 10: Strategic and Financial Management

• Developing Marketing Strategies: Learn the process of creating effective marketing strategies.
• Budgeting and Resource Allocation: Understand how to allocate resources and budget for marketing activities.

Module 11: Traditional and Community-Based Marketing Strategies

• Traditional Advertisements: Explore the use of print, radio, and TV advertisements in healthcare marketing.
• Health Camps, Events and Community Outreach: Understand the role of health camps, health fairs, seminars, workshops, community health programs, and outreach initiatives.
• Membership and Loyalty Programs: Learn how to develop and implement patient membership and loyalty programs.
• Partnerships and Sponsorships: Explore strategic partnerships and sponsorships with other healthcare providers and organizations. 

Module 12: Case Studies

• Case Study Analysis: Analyze real-world case studies to understand successful healthcare marketing strategies.

Eligibility

Any Graduation/ B.Tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).

Registration

The registration dates for this programme run by the Institute are updated timely on the webpage. Effective online learning tools incorporated into the design of the webpage make the programme lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.

Programme Deliverables

A comprehensive study material for all the modules in hard copies, ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current industry’s expectations.

• Assignments for all the programme modules for continuous evaluation and guidance
• Interactive or online live sessions on all key areas of the programme give all flexibility to the participants.
• Online classes for all the modules will be conducted on the weekends. Moreover, a doubt-clearing session will also be scheduled before the examination.
• All the efforts are made by IGMPI faculty members to make the entire programme module easily understandable.
• Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants, leading towards the objective of application in the job
• At the end of each programme module, the trainers shall obtain feedback from the participants using specially designed questionnaires
• All learning and training delivery initiatives shall be conducted in English

Examination and Certification

IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.

All the participants are expected to appear for an online exam and are also obliged to submit assignments after each module. After successful completion, the participants will be awarded Post Graduate Diploma/Executive Diploma in Healthcare Marketing by Centre for Health Management and Research, IGMPI. For all the above-mentioned modules, Online Classes (Online mode) or face-to-face classes (Regular mode), elaborate programme material, self-assessment assignments would be provided by the Institute. Details get updated on the webpage as well.

Placement Assistance & Corporate Relations

The Institute has partnered with many organizations for providing with placement assistance to its participants. Besides, it has a robust placement cell comprised of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. This cell is continuously engaged in promoting the employability of our participants and encouraging the concerned Human Resources department and Hiring Managers to recruit/hire our participants for their vacant positions. The efforts of our placement cell also include helping with professional resume writing & interview skills.

In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical, IT and Healthcare like Abbott Laboratories, Infosys Ltd., Dell Technologies, Accenture, Mobikwik, Novo Nordisk, Merck Group, Optum, American Express, Allegis Group, IBM, Cardinal Health, Wipro Limited, Tata Consultancy Services, Aster DM Healthcare, Merck Group, etc. The IGMPI’s Corporate Resource Division actively recommends our students and training participants for various job requirements and specialized roles to Human Resource, Talent Acquisition as well as the heads of various departments in Pharmaceutical, Healthcare industries on regular basis.

Future career prospects

After pursuing the healthcare marketing course one can embark on dynamic careers across various sectors. They can become healthcare marketing managers, leading campaigns and strategies in hospitals and healthcare systems, or digital marketing specialists, leveraging SEO, social media, and content creation to engage patients online. As brand managers, they craft strong, trusted identities for healthcare organizations, while market research analysts provide crucial insights into market trends and patient needs. Patient engagement specialists develop strategies to enhance patient satisfaction, and healthcare communications directors handle public relations and crisis communications. In pharmaceutical sales and marketing, graduates drive product adoption and collaborate with sales teams, while healthcare consultants offer strategic advice to healthcare organizations. Medical science liaisons bridge the gap between pharmaceutical companies and the healthcare community, and health and wellness program coordinators design and promote wellness initiatives. These roles, available in hospitals, pharmaceutical and biotech firms, medical device manufacturers, consulting firms, and wellness centers, allow graduates to make significant contributions to improving patient outcomes and healthcare delivery. Moreover, for doctors, practitioners, dentists, physiotherapists, psychiatrists, psychologists, dermatologists, etc. wanting to expand the horizons of their reach, business and practice this course promises insights to learn and grow their clientele.