Prospectus

Today, our world has become a concoction of commercialization and marketing. The identities in the present time are nothing but mere brands. It is very important to raise the brand value, be it for a person or a product, for it to fare in times such as these.

The idea behind Institute of Marketing Communications India (IMCI) registered under Government of India (Reference No. 3282153) IMCI and situated at the Delhi Development Authority allotted land in Qutub Institutional Area on Satsang Vihar Marg, New Delhi and near Old JNU Campus] is to increase your brand value by teaching you how to increase the value of the brand you promote.

The industry is posing new challenges everyday in order to provide the best quality of service to those to whom they are the most accountable- the society. IMCI faces up to this challenge. It is determined to develop and grow with those connected to it. It is dedicated to those who come to it with certain expectations. It enables them to represent their work and their duties in the most effectively impressive manners

Communication is essential for those who dare to walk on the path of development. But it is not sufficient if the ultimate goal is to serve the people. To bring about a change, one must change their own self. This requires a level of guidance that rises above the present day teaching and training scenarios. World class is precisely what this situation requires in the matters of training and carving aspirants, first into rookies and further into professionals.

IMCI understands the concern very well. IMCI aims to provide the society with people capable of handling the jobs that they decide on.

IMCI prepares you to take on the world and whatever challenges the syndicate throws at you. It prepares you to be true to your work. It prepares you to recognize your calling. It meets the needs on a per student basis. And most importantly, it makes sure to thoroughly understand what you want from the institute before it begins with the rituals.

At IMCI, dealings are mostly concerned with Advertising, Digital Marketing & Advertising and Journalism. The courses vary in nature and mode. The faculty members are people who understand their parts and are driven to carry them out. There is a strict regard for manpower per trainee. Attention to details is the motto there.

IMCI meets up to each elevation that the IT and the Media Industry presents. The programs are innovated as per the current situation of the trade. Trainers are given trainings and tasks to ensure capability and deliverance at equal rates.

At IMCI, there is just one aim: to create a legion of creative and innovative minds who can deliver the responsibility of carrying the society from a state of oblivion to a state of information and acknowledgements.

The Post Graduate and Executive Diploma programmes of IGMPI in Good Manufacturing Practices, Regulatory Affairs, Intellectual Property Rights, Quality Assurance and Quality Control, Public Health, Nanotechnology, Hospital Management, Product Management, Sales and Marketing Management, Clinical Research, Medical Writing, Drug Discovery and Development, Pharmacovigilance, Medical Coding have been duly assessed and approved by Quality Council of India, Government of India based on fulfillment of QCI's following criteria:

    1. Course Content
    2. Course Design
    3. Course Material
    4. Instructors
    5. Class size & Attendance
    6. Facilities
    7. Evaluation of Students
    8. Written Examination
    9. Certificate

IGMPI is also approved by Food Safety and Standards Authority of India (FSSAI) (FSSAI ID: TPINS18). IGMPI® is licensed by Department of Food Safety & Drug Administration under the Drugs and Cosmetics Act, 1940 and registered under Food Safety and Standards Act 2006.

IGMPI is also approved by Sector Skills Council under National Skill Development Corporation (NSDC) setup by Ministry of Skill Development & Entrepreneurship, Govt of India (TC ID:TC342267).

IGMPI has been conferred with the prestigious "BUREAU OF INDIAN STANDARDS (BIS) AWARD OF HONOUR 2023". QUALITY COUNCIL OF INDIA (QCI) has also conferred IGMPI with D.L. SHAH NATIONAL QUALITY AWARD, Certificate of Merit & ASSOCHAM has conferred IGMPI with the Services Excellence Award based on excellence of its services to the students and training participants.

Bureau of Indian Standards (BIS) is a member of International Organization for Standardization (ISO) and through the Indian National Committee (INC) which is a member of International Electrotechnical Commission (IEC). BIS is also a member of regional standards bodies like Pacific Area Standards Congress (PASC) and South Asian Regional Standards Organization (SARSO). India started taking part in IEC from 1911 and subsequently the then Indian Standards Institution (now BIS) took over the responsibility of Indian National Committee of IEC(INC-IEC) in 1949. Since then the INC-IEC is actively participating in the activities of the IEC both at the policy level and technical work and carrying out the responsibilities as member body of IEC Council. India is a member in Standards Management Board (SMB) of IEC since 2015.BIS has also signed Bilateral Cooperation Agreements (BCA)/Mutual Recognition Agreements (MRA) with the National Standards Bodies of several countries like Afghanistan, Bangladesh, Belarus, Egypt, European Union , Germany, Ghana, Greece, Indonesia, Iran, Japan, Jordon, Kenya, Kyrgyzstan, Mali, Mauritius, Nigeria, Russia, Saudi Arabia , Slovakia, Slovenia, Suriname, USA, UAE, Uzbekistan, Viet Nam, Bhutan, Brazil, Israel, Nepal, Pakistan and Sri Lanka.

National Accreditation Board for Certification Bodies (NABCB), Quality Council of India is a member of International Accreditation Forum (IAF) & Pacific Accreditation Cooperation (PAC) as well as signatory to its MLAs for Quality Management Systems, Environmental Management Systems and Product Certification. NABCB is also a Full Member of International Laboratory Accreditation Cooperation (ILAC) & Asia Pacific Laboratory Accreditation Cooperation (APLAC) as well as signatory to its MRAs for Inspection.

In today's changing world, companies require such professionals who can cope up with the changing business trends and make decision in favor of business growth.

Institute of Marketing Communication India has introduced the Post Graduate Diploma Programme to prepare students to become such professionals who are able to drive the latest changes in media world to manage the current market challenges.

Objectives

• To cover new aspects of communication and media
• To develop new insights in media, advertising, management, communication and Journalism.
• To understand different forms of communication.
• To develop skills to be good media professional.
• To understand that how consumer behavior research can be helpful in creating effective communication.

Introduction to the Course

The media industry is one of the fastest growing industries. Its different segments have seen tremendous growth over the few passing years.

This course is aimed for such media professionals who are willing to build their careers in management team of media and content industry.

Along with teaching basics of management and media the course is designed in such a way which helps students to cope in real challenges and complexity of media world which enables them to find solutions for organizational issues.

For this problem solving approach the course provides students with the platform where they are provided with the opportunities to understand different strategies, selecting best for the case and developing new plan which leads to innovation.

In IMCI, we focus on connecting theories with its practical utility and for this case studies are

taught to show the relation between both. High profile visiting faculty members are also engaged to share their experiences and real challenges with the students for developing better understanding. The course develops both managerial and commercial skills which are required for today's media industry.

Assignments play an essential role in enabling students to apply ideas and learning creatively. The course consists of twelve modules and an additional key skills module which includes case studies.

These modules provide have comprehensive and international approach for the course coverage and the concepts media and management disciplines require for developing modern media executives to take up the industry challenges. It also introduces you to a number of theoretical tools that you will use throughout the course. These modules analyse key drivers for changing media trends and the context for managerial decision-making. You will also acquire important skills in building media plan.

Eligibility

Any graduation/ B.tech/ B.Sc. / BA / B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).

Programme Mode

Registrations are currently open for regular and online both modes.

Examination and Certification

IMCI conducts one final evaluation that determines the certification rank of the candidates. The Post Graduate diploma/Executive Diploma in Media management will be awarded to all those who qualify the final evaluation.

The course involves assignments and demo examinations which are conducted during the course of the programme between predetermined intervals. The participants are expected to submit and indulge in these activities as much as they can to enhance their intellect as well as their ranking.

Industry and Corporate Placements

An individual with a Post Graduate Diploma in Media Management will attain the highest level of knowledge in Media Management and thus will have the most lucrative and managerial opportunities available to him in different areas such as Production, Cinematography, Media Management, Film Marketing, Advertising & Distribution and many more.

The programme will allow students to explore a range of dynamic career opportunities available in the Media Industry.

The students are prepared for positions in management, marketing, public relations, communications, facility, sales, programme development, content development, media houses and production houses.

Diploma holders of the course are working in mid-level and senior positions in media industry , business development, content distribution, and creative team. They occupy managerial roles within media organizations.

They have found roles in a wide variety of media organisations including: Radio, Advertising, Film and Television.

Success in their Post Graduate Diploma in Media Management has allowed many to move into more senior roles within the businesses they have been working in, to transfer to new sectors of the media, or set up their own businesses.

In recent months the Institute has witnessed more and more participation from professionals working with global Media Management PocketAces, Viacom18, Zee Entertainment, Star TV Network, Dharma Productions, Network18, Sony Pictures, ABP Network, Red Chillies Entertainment, Reliance Entertainment, UTV Motion Pictures, Eros International, Saregama India, Fox Star Studios, IVM Podcasts, 92.7 Big FM, Radio City, Fever FM etc.