Prospectus

Today, our world has become a concoction of commercialization and marketing. The identities in the present time are nothing but mere brands. It is very important to raise the brand value, be it for a person or a product, for it to fare in times such as these.

The idea behind Institute of Marketing Communications India (IMCI) registered under Government of India (Reference No. 3282153) IMCI and situated at the Delhi Development Authority allotted land in Qutub Institutional Area on Satsang Vihar Marg, New Delhi and near Old JNU Campus] is to increase your brand value by teaching you how to increase the value of the brand you promote.

The industry is posing new challenges everyday in order to provide the best quality of service to those to whom they are the most accountable- the society. IMCI faces up to this challenge. It is determined to develop and grow with those connected to it. It is dedicated to those who come to it with certain expectations. It enables them to represent their work and their duties in the most effectively impressive manners

Communication is essential for those who dare to walk on the path of development. But it is not sufficient if the ultimate goal is to serve the people. To bring about a change, one must change their own self. This requires a level of guidance that rises above the present day teaching and training scenarios. World class is precisely what this situation requires in the matters of training and carving aspirants, first into rookies and further into professionals.

IMCI understands the concern very well. IMCI aims to provide the society with people capable of handling the jobs that they decide on.

IMCI prepares you to take on the world and whatever challenges the syndicate throws at you. It prepares you to be true to your work. It prepares you to recognize your calling. It meets the needs on a per student basis. And most importantly, it makes sure to thoroughly understand what you want from the institute before it begins with the rituals.

At IMCI, dealings are mostly concerned with Advertising, Digital Marketing & Advertising and Journalism. The courses vary in nature and mode. The faculty members are people who understand their parts and are driven to carry them out. There is a strict regard for manpower per trainee. Attention to details is the motto there.

IMCI meets up to each elevation that the IT and the Media Industry presents. The programs are innovated as per the current situation of the trade. Trainers are given trainings and tasks to ensure capability and deliverance at equal rates.

At IMCI, there is just one aim: to create a legion of creative and innovative minds who can deliver the responsibility of carrying the society from a state of oblivion to a state of information and acknowledgements.

The Post Graduate and Executive Diploma programmes of IGMPI in Good Manufacturing Practices, Regulatory Affairs, Intellectual Property Rights, Quality Assurance and Quality Control, Public Health, Nanotechnology, Hospital Management, Product Management, Sales and Marketing Management, Clinical Research, Medical Writing, Drug Discovery and Development, Pharmacovigilance, Medical Coding have been duly assessed and approved by Quality Council of India, Government of India based on fulfillment of QCI's following criteria:

    1. Course Content
    2. Course Design
    3. Course Material
    4. Instructors
    5. Class size & Attendance
    6. Facilities
    7. Evaluation of Students
    8. Written Examination
    9. Certificate

IGMPI is also approved by Food Safety and Standards Authority of India (FSSAI) (FSSAI ID: TPINS18). IGMPI® is licensed by Department of Food Safety & Drug Administration under the Drugs and Cosmetics Act, 1940 and registered under Food Safety and Standards Act 2006.

IGMPI is also approved by Sector Skills Council under National Skill Development Corporation (NSDC) setup by Ministry of Skill Development & Entrepreneurship, Govt of India (TC ID:TC342267).

IGMPI has been conferred with the prestigious "BUREAU OF INDIAN STANDARDS (BIS) AWARD OF HONOUR 2023". QUALITY COUNCIL OF INDIA (QCI) has also conferred IGMPI with D.L. SHAH NATIONAL QUALITY AWARD, Certificate of Merit & ASSOCHAM has conferred IGMPI with the Services Excellence Award based on excellence of its services to the students and training participants.

Bureau of Indian Standards (BIS) is a member of International Organization for Standardization (ISO) and through the Indian National Committee (INC) which is a member of International Electrotechnical Commission (IEC). BIS is also a member of regional standards bodies like Pacific Area Standards Congress (PASC) and South Asian Regional Standards Organization (SARSO). India started taking part in IEC from 1911 and subsequently the then Indian Standards Institution (now BIS) took over the responsibility of Indian National Committee of IEC(INC-IEC) in 1949. Since then the INC-IEC is actively participating in the activities of the IEC both at the policy level and technical work and carrying out the responsibilities as member body of IEC Council. India is a member in Standards Management Board (SMB) of IEC since 2015.BIS has also signed Bilateral Cooperation Agreements (BCA)/Mutual Recognition Agreements (MRA) with the National Standards Bodies of several countries like Afghanistan, Bangladesh, Belarus, Egypt, European Union , Germany, Ghana, Greece, Indonesia, Iran, Japan, Jordon, Kenya, Kyrgyzstan, Mali, Mauritius, Nigeria, Russia, Saudi Arabia , Slovakia, Slovenia, Suriname, USA, UAE, Uzbekistan, Viet Nam, Bhutan, Brazil, Israel, Nepal, Pakistan and Sri Lanka.

National Accreditation Board for Certification Bodies (NABCB), Quality Council of India is a member of International Accreditation Forum (IAF) & Pacific Accreditation Cooperation (PAC) as well as signatory to its MLAs for Quality Management Systems, Environmental Management Systems and Product Certification. NABCB is also a Full Member of International Laboratory Accreditation Cooperation (ILAC) & Asia Pacific Laboratory Accreditation Cooperation (APLAC) as well as signatory to its MRAs for Inspection.

Management is a very delicate art. To be able to foresee, understand and estimate all the scenarios into which a situation can develop and to manage all the factors that govern the modification of the situation to extract expected results is a very elaborate and yet, a very fragile process.

The term 'management' has spawned many careers. Product management is one of them. And it is one intriguing field to work in. A job as a product manager is a chance to work for many different kind of products. It is a chance to understand a collection of varying strategies that need to be implemented while turning something from an idea into a real entity.

To grab a position as a product manager, the skill set needs to be immaculate. And even after acquiring the proper amount of technique and etiquette one would need to work in this field, the most important and majorly horrid thing to face is the interview. In there, in front of the panel of experienced product management professionals, it no longer matters what one knows. All that carries any weight in an interview for the post of a product manager is the ability of the candidate to express themselves in the exact right manner at the exact right second.

The entire idea at Institute of Marketing Communications India (IMCI) is to develop the capability to understand the exact kind of display that would work in a real time environment. At IMCI, the entire weight is put on the growth of the candidate and that is what puts this institution and this course ahead in the line of similar courses.

Introduction to the Course

In its Product Management course, IMCI seeks to help students inculcate the out of the box thinking that is absolutely necessary to come up with product insights and innovations imperative for succeeding in the industry.

The course aims to build a solid foundation in the fundamentals of the subject and then build onto that the understanding and the knowhow of managing products across their life cycle from inception , to innovation and marketing. The course will equip the students to work in the product domain across industries though a specific emphasis will be placed upon product management and innovation in the media and digital domains.

This resolution is fulfilled with the help of a rich and well-modulated curriculum. The cause is assisted by experts and experienced professional who not only understand what they are supposed to do but also take the initiative to do it in the most engaging and inspirational manner. All the efforts sum up to support a sole aim- that is to help the participants with all means available so that they can develop the instincts that any product manager must possess.

The manner in which an art can be felt is different from the manner in which it is to be preached.

In any online or offline course, one of major things is the core curriculum. One must be aware of the syllabus, the distribution of the entire course over the proposed timeline, the modules in which the material is disseminated and the medium which has been chosen to enlighten the participants. Knowing these things makes it easier for a candidate to compare between course providers and choose one from the many services available in the niche.

IMCI understands this and hence, is open about the structure of the course. The modules here, have been thoroughly thought upon and discussed among professionals. The course is assisted with practical sessions and demo cultures to reflect the true nature of the field.

Eligibility

Any graduation/ B.tech/ B.Sc. / BA / B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).

Programme Mode

Registrations are currently open for regular and online both modes.

Examination and Certification

IMCI conducts one final evaluation that determines the certification rank of the candidates. The Post Graduate Diploma/Executive Diploma in Product Management is allotted to all those who qualify the final evaluation. The course involves assignments and demo examinations which are conducted during the course of the programme between predetermined intervals. The participants are expected to submit and indulge in these activities as much as they can to enhance their intellect as well as their ranking.

Industry and Corporate Placements

Gaining knowledge is one thing. Implementing that knowledge is another thing. But getting a chance to implement what one knows is something on a whole other level. The industry is huge. And the opportunities are incredibly large in number. But it isn’t often an easy thing to be right where the best openings are. IMCI understands this and considers it a responsibility to introduce those it trains, to the world where they could find a way to flourish.

With its intricately interconnected network of big sized syndicates, professional experts and HR and recruiting officials, IMCI ensures that the programme participants get a peek into the industry and a chance to become a part of the privileged layer as well.

In recent months the Institute has witnessed more and more participation from professionals working with global organisations like Quick Heal, Norton, McAfee, Kaspersky, CocaCola, Pepsico, Pantaloons (Aditya Birla Group), Lifestyle, Max, Big Bazaar, Microsoft , Apple, Tata Motors, Tata Steel, Nestle, Mondelez, Patanjali, Himalaya, Flipkart, Grofers, IndiaMart, Myntra, Nykaa, Reliance Digital, Ebay, Shopclues, BigBasket, Snapdeal, Paytm Mall, HomeShop18, Lenskart, Etsy, Bewakoof, Souled Store, The Man Company etc.