Prospectus

Today, our world has become a concoction of commercialization and marketing. The identities in the present time are nothing but mere brands. It is very important to raise the brand value, be it for a person or a product, for it to fare in times such as these.

The idea behind Institute of Marketing Communications India (IMCI) registered under Government of India (Reference No. 3282153) IMCI and situated at the Delhi Development Authority allotted land in Qutub Institutional Area on Satsang Vihar Marg, New Delhi and near Old JNU Campus] is to increase your brand value by teaching you how to increase the value of the brand you promote.

The industry is posing new challenges everyday in order to provide the best quality of service to those to whom they are the most accountable- the society. IMCI faces up to this challenge. It is determined to develop and grow with those connected to it. It is dedicated to those who come to it with certain expectations. It enables them to represent their work and their duties in the most effectively impressive manners

Communication is essential for those who dare to walk on the path of development. But it is not sufficient if the ultimate goal is to serve the people. To bring about a change, one must change their own self. This requires a level of guidance that rises above the present day teaching and training scenarios. World class is precisely what this situation requires in the matters of training and carving aspirants, first into rookies and further into professionals.

IMCI understands the concern very well. IMCI aims to provide the society with people capable of handling the jobs that they decide on.

IMCI prepares you to take on the world and whatever challenges the syndicate throws at you. It prepares you to be true to your work. It prepares you to recognize your calling. It meets the needs on a per student basis. And most importantly, it makes sure to thoroughly understand what you want from the institute before it begins with the rituals.

At IMCI, dealings are mostly concerned with Advertising, Digital Marketing & Advertising and Journalism. The courses vary in nature and mode. The faculty members are people who understand their parts and are driven to carry them out. There is a strict regard for manpower per trainee. Attention to details is the motto there.

IMCI meets up to each elevation that the IT and the Media Industry presents. The programs are innovated as per the current situation of the trade. Trainers are given trainings and tasks to ensure capability and deliverance at equal rates.

At IMCI, there is just one aim: to create a legion of creative and innovative minds who can deliver the responsibility of carrying the society from a state of oblivion to a state of information and acknowledgements.

The Post Graduate and Executive Diploma programmes of IGMPI in Good Manufacturing Practices, Regulatory Affairs, Intellectual Property Rights, Quality Assurance and Quality Control, Public Health, Nanotechnology, Hospital Management, Product Management, Sales and Marketing Management, Clinical Research, Medical Writing, Drug Discovery and Development, Pharmacovigilance, Medical Coding have been duly assessed and approved by Quality Council of India, Government of India based on fulfillment of QCI's following criteria:

    1. Course Content
    2. Course Design
    3. Course Material
    4. Instructors
    5. Class size & Attendance
    6. Facilities
    7. Evaluation of Students
    8. Written Examination
    9. Certificate

IGMPI is also approved by Food Safety and Standards Authority of India (FSSAI) (FSSAI ID: TPINS18). IGMPI® is licensed by Department of Food Safety & Drug Administration under the Drugs and Cosmetics Act, 1940 and registered under Food Safety and Standards Act 2006.

IGMPI is also approved by Sector Skills Council under National Skill Development Corporation (NSDC) setup by Ministry of Skill Development & Entrepreneurship, Govt of India (TC ID:TC342267).

IGMPI has been conferred with the prestigious "BUREAU OF INDIAN STANDARDS (BIS) AWARD OF HONOUR 2023". QUALITY COUNCIL OF INDIA (QCI) has also conferred IGMPI with D.L. SHAH NATIONAL QUALITY AWARD, Certificate of Merit & ASSOCHAM has conferred IGMPI with the Services Excellence Award based on excellence of its services to the students and training participants.

Bureau of Indian Standards (BIS) is a member of International Organization for Standardization (ISO) and through the Indian National Committee (INC) which is a member of International Electrotechnical Commission (IEC). BIS is also a member of regional standards bodies like Pacific Area Standards Congress (PASC) and South Asian Regional Standards Organization (SARSO). India started taking part in IEC from 1911 and subsequently the then Indian Standards Institution (now BIS) took over the responsibility of Indian National Committee of IEC(INC-IEC) in 1949. Since then the INC-IEC is actively participating in the activities of the IEC both at the policy level and technical work and carrying out the responsibilities as member body of IEC Council. India is a member in Standards Management Board (SMB) of IEC since 2015.BIS has also signed Bilateral Cooperation Agreements (BCA)/Mutual Recognition Agreements (MRA) with the National Standards Bodies of several countries like Afghanistan, Bangladesh, Belarus, Egypt, European Union , Germany, Ghana, Greece, Indonesia, Iran, Japan, Jordon, Kenya, Kyrgyzstan, Mali, Mauritius, Nigeria, Russia, Saudi Arabia , Slovakia, Slovenia, Suriname, USA, UAE, Uzbekistan, Viet Nam, Bhutan, Brazil, Israel, Nepal, Pakistan and Sri Lanka.

National Accreditation Board for Certification Bodies (NABCB), Quality Council of India is a member of International Accreditation Forum (IAF) & Pacific Accreditation Cooperation (PAC) as well as signatory to its MLAs for Quality Management Systems, Environmental Management Systems and Product Certification. NABCB is also a Full Member of International Laboratory Accreditation Cooperation (ILAC) & Asia Pacific Laboratory Accreditation Cooperation (APLAC) as well as signatory to its MRAs for Inspection.

Almost every industry in the present scenario of this world has an element to it which deals with representation, reputation building and the wise use of that reputation mixed with some very cleverly designed schemes to attract the target bunch of people. This, in the market terminology, is the job description of a Sales and Marketing manager.

Being in sales can be quite challenging at times. It is a heavily communication based job. The people quotient of this position is higher than that of most jobs. The ability to deliver at the correct time and in the correct manner to the apt audience isn't something everybody can do. While the position demands brushed professionals, the point to remember is that every professional has been a fresher at some point in their life. The major game changers are the practise, the observation and the adaptation skills that take them to new heights.

To begin a career in sales and marketing is an idea that usually requires a lot of work. The field of sales and marketing is a diverse one. Its branches or subsections delve into themes such as marketing planning, marketing research, strategic development, promotion planning, price calculation, price estimation and product distribution. Many such aspects are a part of the department that handles sales and hence, there are many opportunities and a lot of scope for a person to develop and grow, given they have what it takes to handle the immense pressure that becomes a part of the parcel at times. At Institute of Marketing Communications India (IMCI), it is ensured that each candidate receives the apt amount of attention and the exact kind of training that can convert him or her into the wall that can absorb everything. IMCI aims at a distributed technique of education to ensure that a candidate receives a proper idea of whatever goes on in the real time situations in the industry.

Introduction to the Course

This course is modelled to incorporate a proper understanding of the various aspects of sales and marketing into the conscience of the programme participants.This programme has a lot of motives. One of those ultimate goals is to make the participants aware of the holistic character of marketing and the role it plays in the market.

It is very important to understand the cycle of marketing management and the techniques which are crucial to monitor and operate it. But it is also important to experience the way in which markets can change course and modify themselves. It is important to understand the varying nature of different markets and the changes in the value and demand of goods and services according to different situations. It is a necessity to experience because knowing isn't good enough anymore.

This course involves all such elements in appropriate details along with other important facets of the theme. It distinguishes between the theoretical and practical needs of an educational approach and hence advances in a mixed pace to fit in the concepts without losing the interest of the participants.

The entire course has been defined into smaller, calculated modules. While here, you will only

get to see a vague representation of the subject details, this is an example to illustrate how the course syllabus is carefully modelled into sections. This distribution is to serve the purpose of suiting both time and gradual and informative study.

This course can be seen as the base over which other marketing courses can be swiftly passed. The major goal of this particular programme, or one can say the basic prime aim, is to build the foundation of a smooth professional by laying out all the core principles of the discipline.

Eligibility

Any graduation/ B.tech/ B.Sc. / BA / B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).

Programme Mode

Registrations are currently open for regular and online both modes.

Examination and Certification

The institute organises timely evaluations and assignment assessments to keep track of the course. The participants are expected to submit the assigned work on time to support their final evaluation results. A major examination is conducted at the end of the term. This examination involves the entire curriculum and the markings are treated as the deciding factor for the allotment of the Post Graduate Diploma/Executive Diploma in Sales and Marketing Management.

Industry and Corporate Placements

There is no one industry for sales and marketing. The world has many businesses and almost all of them has a department that deals in this particular dimension. The market for a career in this field is huge and so are the opportunities. However, the problem lies in the fact that getting by such a real catch of an opportunity is a rare occurrence, especially with the current trend of using enormous filters in any employee hiring process.

IMCI ensures that its students get a chance, a window into the industry, whichever it may be. With the help of the well maintained network of human resource professionals from all over the place, IMCI ensures that every participant gets a chance to showcase their talent.

In recent months the Institute has witnessed more and more participation from professionals working with global organisations like Amazon India, Flipkart, Grofers, IndiaMart, Myntra, Nykaa, Reliance Digital, Ebay, Shopclues, BigBasket, Snapdeal, Paytm Mall, HomeShop18, Lenskart, Etsy, Bewakoof, Souled Store, The Man Company, Quick Heal, Norton, McAfee, Kaspersky, CocaCola, Pepsico, Pantaloons (Aditya Birla Group), Lifestyle, Max, Big Bazaar, Microsoft , Apple, Tata Motors, Tata Steel, Nestle etc.