Pharmaceutical Business Analytics

Post Graduate Diploma/Executive Diploma in Pharmaceutical Business Analytics

IGMPI

Pharmaceutical business analytics plays a critical role in the industry by leveraging data-driven insights to enhance decision-making, improve efficiency, and drive strategic initiatives. Pharmaceutical business analytics is integral to the industry as it harnesses data to drive informed decision-making and strategic advancements. It plays a crucial role across drug discovery, optimizing clinical trials, and enhancing market research for effective commercialization. By analyzing real-world data and regulatory compliance, it ensures safety and efficacy throughout a product's lifecycle. Analytics also supports sales and marketing effectiveness by optimizing promotional strategies and customer engagement. In supply chain management, it improves inventory optimization and supplier relationships, while in health economics, it evaluates cost-effectiveness and outcomes research. Ultimately, pharmaceutical business analytics empowers stakeholders with actionable insights, enabling them to navigate complexities, innovate efficiently, and deliver impactful healthcare solutions.

In essence, pharmaceutical business analytics transforms raw data into actionable insights that drive innovation, efficiency, compliance, and patient-centricity within the industry. It supports strategic decision-making across all facets of pharmaceutical operations, ultimately leading to improved healthcare outcomes and sustained business success.

This program will enable the participants to:

Optimize Drug Discovery and Development: Analytics helps pharmaceutical companies optimize their drug development processes. By analyzing clinical trial data, researchers can identify patterns, predict outcomes, and streamline trials, thereby reducing costs and time-to-market for new medications. This efficiency is crucial in addressing healthcare needs promptly.

Market Research and Commercialization: Analytics allows companies to understand market dynamics, patient demographics, and physician preferences. This insight enables targeted marketing strategies, better resource allocation, and the development of tailored therapies that meet specific patient needs. It also helps in identifying new market opportunities and optimizing pricing strategies.

Sales and Marketing Effectiveness: Promotion Optimization: Analytics evaluates the effectiveness of marketing campaigns, detailing physician engagement, promotional ROI, and sales impact. This guides resource allocation and improves campaign targeting. Customer Relationship Management: By integrating sales data with physician prescribing patterns and customer interactions, analytics enhances customer relationship management (CRM) strategies and fosters stronger relationships with healthcare providers.

Improve Operational Efficiency: Pharmaceutical business analytics helps in optimizing supply chain management, inventory control, and production processes. By analyzing sales forecasts, demand patterns, and distribution data, companies can minimize wastage, reduce stockouts, and improve overall operational efficiency.

Enhance Regulatory Compliance: Analytics aids in ensuring regulatory compliance by tracking and analyzing adherence to safety protocols, clinical trial regulations, and pharmacovigilance requirements. This capability helps companies mitigate risks, ensure patient safety, and maintain good standing with regulatory authorities.

Support Strategic Decision-Making: Analytics provides executives and decision-makers with actionable insights based on robust data analysis. This includes evaluating business performance metrics, assessing the success of marketing campaigns, identifying cost-saving opportunities, and making informed decisions about portfolio management and partnerships.

Predictive and Prescriptive Analytics: By using predictive analytics models, pharmaceutical companies can forecast future trends, anticipate market shifts, and identify potential risks. Prescriptive analytics goes a step further by recommending specific actions to optimize outcomes based on predictive insights. These capabilities empower companies to proactively address challenges and capitalize on opportunities.

Health Economics and Outcomes Research (HEOR): Analytics enables a more patient-centric approach to healthcare by analyzing real-world data (RWD) from electronic health records, wearables, and patient-reported outcomes. This data helps in understanding treatment effectiveness, patient adherence, and outcomes, leading to personalized medicine and improved patient care.

Competitive Advantage: In a competitive industry like pharmaceuticals, companies that effectively harness analytics gain a competitive edge. They can innovate faster, respond to market changes swiftly, and differentiate themselves through data-driven strategies that deliver superior outcomes for patients and stakeholders.

Programme Modules

Module 1: Introduction to Pharmaceutical Business Analytics

Module 2: Principles of Management

Module 3: Pharmaceutical Marketing Management, Pharmaceutical segmentation outlook

Module 4: Pharmaceutical Sales & Advertising Management

Module 5: Drug development processes

Module 6: Introduction to Big Data Analytics

Module 7: Data Management and Data Warehousing

Module 8: Data Analysis and Visualization

Module 9: Data Integration and Data Quality

Module 10: Implementation of Big Data Analytics in Pharmaceutical and Healthcare Industry

Module 11: Analytics Tools and Technologies (SAS, R, Python, SQL, Tableau, Power BI, SPARK, HADOOP)

Module 12: Artificial Intelligence and Machine Learning

Module 13: Regulatory and Compliance (FDA and EMA)

Module 14: Global Healthcare Data Protection (HITECH, PPACA, GDPR and HIPAA)

Module 15: Data Protection Regulations in India

Module 16: Health Economics and Outcomes Research (HEOR)

Module 17: Industry Based Case Studies

Eligibility

Any Graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration to complete this program is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).

Registration

The registration dates for this program run by the Institute are updated timely on the webpage. Effective online learning tools incorporated into the design of the webpage make the program lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.

Programme Deliverables

A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

– Assignments for all the programme modules for continuous evaluation and guidance.
– Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants.
– Online classes for all the modules will be conducted on the weekends. Moreover, a doubt clearing session will also be scheduled before the examination.
– All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable.
– Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job.
– At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.
– All learning and training delivery initiatives shall be conducted in English.

Examination & Certification

IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programs. Each of your modules is equal to 4 credits. To successfully complete the program, you will have to earn all the credits assigned to your program.

All the participants are obliged to timely submit completed assessment assignments (during the program, usually after every module) and appear for an online exam at the end of the program. After successful completion, the participants will receive a certificate of Post Graduate Diploma/Executive Diploma in Pharmaceutical Business Analytics, IGMPI. For all the above-mentioned modules, Online Classes (Online mode) or face-to-face classes (Regular mode), elaborate program material, self-assessment assignments would be provided by the Institute. Details get updated on the webpage as well.

Placement Assistance & Corporate Relations

The Institute has partnered with many organizations for providing with placement assistance to its participants. Besides, it has a robust placement cell comprised of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. This cell is continuously engaged in promoting the employability of our participants and encouraging the concerned Human Resources department and Hiring Managers to recruit/hire our participants for their vacant positions. The efforts of our placement cell also include helping with professional resume writing & interview skills.

In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical, healthcare like Johnson & Johnson, Roche, Novartis, Merck & Co., AbbVie, GlaxoSmithKline, Pfizer, Sanofi, Bayer, Eli Lilly & Co., Novo Nordisk, Astra Zeneca, Teva Pharmaceutical Industries, Dr. Reddy’s Laboratories, Lupin Limited, Torrent Pharmaceutical Ltd., Emcure Pharmaceuticals, Sun Pharmaceutical Limited, Mankind Pharma, Ajanta Pharma, IPCA Laboratories etc., Gland Pharma, Baxter, Jubilant Generics Limited, Sun Pharmaceutical Industry, Merck Group, Johnson & Johnson, Cipla Limited, etc. Placement in IT companies like SAP, MedismoPharma CRM, Logic Pharma, MARG ERP 9, Tata Consultancy Services, and Wipro. More and more participation from professionals working with global healthcare like Cognizant, Accenture, Deloitte, Infosys, The Emmes Company, MPREX Healthcare, IQVIA, Syneos Health, Parexel, PRA Health Sciences, ICON, Labcorp, Tata Consultancy Services, Accenture, Cognizant Technology Solutions, Indegene, iMedglobal, Lotus Labs, Aris Global, ClinicVA Healthcare Solutions, Accenture, Apollo Hospital, Genpact, MPREX Healthcare, etc. The IGMPI’s Corporate Resource Division actively recommends our students and training participants for various job requirements and specialized roles to Human Resource, Talent Acquisition as well as the heads of various departments in Pharmaceutical industries on regular basis.

Future career prospects

The future career prospects for Pharmaceutical Business Analytics are robust and diverse, driven by the industry's increasing reliance on data-driven decision-making and technological advancements. As pharmaceutical companies continue to embrace digital transformation, there is a growing demand for professionals skilled in data science, artificial intelligence (AI), and machine learning. Careers in this field will focus on leveraging these technologies to optimize drug discovery, personalize medicine through genomic insights, and streamline clinical trials for efficiency and cost-effectiveness. Moreover, the emphasis on real-world evidence (RWE) and health economics outcomes research (HEOR) is expanding opportunities in analyzing patient data to demonstrate treatment efficacy and value to stakeholders. Regulatory compliance and pharmacovigilance roles will also see growth, ensuring adherence to stringent regulatory standards through advanced analytics and data management practices. Overall, careers in Pharmaceutical Business Analytics will continue to evolve, offering opportunities in innovative research, strategic decision-making, and operational excellence within the global healthcare landscape.

View Prospectus

Programme Fee Details

How to apply

For further enquiries, write to or call us on:
info@igmpi.ac.in / 18001031071 (Toll Free), Phone: +91 11 26512850