Lubrizol launches melt-in-your-mouth Magnesium prototype

Lubrizol is introducing a prototype formulation featuring Magshape microcapsules in a fast-melt powdered stick for convenient post-workout use. This magnesium delivery system meets the needs of those seeking a more palatable way to obtain their daily magnesium intake, while also helping supplement providers create innovative magnesium products for the B2B nutraceutical market.

The prototype includes orosoluble sticks containing 250 mg of elemental magnesium—within the upper limit recommended by the European Food Safety Authority (EFSA)—packed in a compact 1.5g sachet. This format expands the use of MAGSHAPE magnesium beyond traditional tablets and chewables.

Magnesium, known as the "mindfulness mineral," aids in stress relief and muscle relaxation, and is crucial for energy metabolism, muscle function, and electrolyte balance, making it appealing to athletes.

The microencapsulation technology in Magshape enhances absorption and reduces common side effects. A bioavailability study is planned to confirm its effectiveness in the body.