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BL Agro, a prominent player in India's FMCG industry, kicked off World Food India 2024 with a notable inauguration of its pavilion, led by Chirag Paswan, Minister of Food Processing Industries (MOFPI). Held at Bharat Mandapam in New Delhi, the event’s first day received an enthusiastic response, with industry leaders and visitors enjoying an engaging, immersive experience at the pavilion.
The inauguration was a major success, with visitors appreciating BL Agro's remarkable journey from its origins in Uttar Pradesh to becoming a leading FMCG brand in India. A key highlight was the launch of Nourish Pulses, the newest addition to the company's product line. BL Agro also introduced a new television commercial, showcasing the refreshed image of the ‘Nourish’ brand, which emphasizes the company's ongoing commitment to providing high-quality, nutritious, and hygienic products for Indian households.
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