Tata Soulfull introduces masala muesli

Tata Soulfull, a brand under Tata Consumer Products and a leader in India's better-for-you packaged foods market, has launched ‘Tata Soulfull Masala Muesli’. This innovative product aims to transform the traditional muesli category with a unique savory twist, offering a wholesome, delicious, and affordable breakfast and snacking option. Available in two flavors—'Mast Masala' and 'Teekha Twist'—it seeks to redefine the cereal experience.

This pioneering product combines muesli with flavorful masalas, crafted with 16% crunchy millets. Breaking away from conventional sweet muesli, it introduces distinctive flavors tailored to Indian tastes. Designed to be enjoyed with curd, it provides a satisfying breakfast or snack enriched with millets, wheat flakes, and cornflakes.

Baked rather than fried, the product contains no preservatives or trans fats, ensuring a healthy choice. Catering to the growing demand for convenient yet nutritious options, the Masala Muesli honors the significance of millets in Indian diets while introducing spiced flavors that set it apart from typical muesli.