Aashirvaad introduces ‘Himalayan Pink Salt’ with no added colours

ITC Aashirvaad Salt has unveiled its latest product, Himalayan Pink Salt, also known as Sendha Namak or Saindhava Lavana in India, sourced from Himalayan salt mines, considered a natural source.

To dispel consumer concerns about unethical practices, such as adding artificial colors to make salt appear pink, the brand assures that no artificial colors are added. Its naturally deeper pink hue is attributed to the high-quality salt sourced, distinguishing it from other pink salts on the market, reinforcing its commitment to delivering quality and safe products.

This pink salt is enriched with essential minerals like calcium and magnesium. Its minimal processing enhances meal flavors while ensuring purity. The product's multi-layer packaging preserves freshness, evident through the transparent strip, providing consumers with an instant assessment of its quality.