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TeaFit, known for its health-focused beverages, launches its latest premium products: Saffron, Matcha, and Lemongrass. These beverages stand out with their unique features and benefits. The company excels in the market with Ayurvedic iced teas and zero-sugar instant tea premixes, prioritizing natural ingredients and avoiding artificial flavors and excess sugar.
The Saffron instant tea uses authentic saffron from Pulwama (J&K), offering a rich flavor and vibrant color. The Lemongrass instant tea provides a refreshing citrus taste, perfect for revitalization. The Matcha Latte, sourced from Japan, delivers a smooth, earthy flavor packed with antioxidants.
TeaFit’s new offerings complement its sugar-free lineup. The Peach Green Tea remains a top seller for its mild, refreshing taste without added sugar. The Ginger Tea and Cardamom variants in the premixes category perform well, alongside the newly popular Matcha Latte.
Creating products with real saffron was challenging, requiring 7-8 months of rigorous development to achieve the perfect balance of flavor and color by sourcing directly from Pulwama.
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