The Organic World launches ‘Back to School’ programme with preservative-free natural flavoured & chemical-free eats

The Organic World has launched the ‘Back to School’ program to enrich the school experience with products tailored to children's needs and encourage sustainable choices for parents. Highlights include a nutritious Breakfast Range featuring preservative-free pancake mixes, muesli, naturally flavored tofu, chemical-free eggs, and wholesome peanut butter. WellBe offers traditional Indian snacks like kodbale, murukku, and khara sev made from red rice flour, flaxseeds, and physically refined rice bran oil, free from maida and chemically refined oils, perfect for kids’ snack boxes. All products strictly adhere to TOW's 'Not In Our Aisle List', excluding over 25 harmful chemicals and preservatives.

The school supplies market, valued at Rs 60,000 crore, shows significant consumer demand, with school-related purchases making up over 40% of total sales. Beyond products, The Organic World aims to instill a culture of organic and sustainable choices among children, promoting healthier lifestyles and environmental stewardship, while simplifying parents' lives with a range of healthy, delicious, and eco-friendly options.