Abbott introduces Vertigo understanding with its new survey and "Chakkar Ko Check Kar" campaign

Abbott announced the ‘Chakkar Ko Check Kar’ campaign in India to raise awareness about vertigo, affecting 70 million Indians. The campaign features a digital film with Ayushmann Khurrana, highlighting vertigo’s disorienting effects and urging early detection and management.

A survey by Abbott and IQVIA across major Indian cities revealed vertigo’s profound impact, causing spinning sensations, headaches, and impaired quality of life. Triggers include stress, travel, and weather changes.

Despite its prevalence and effects, only half of vertigo sufferers seek medical help, with misconceptions about its treatability persisting. Abbott's initiative includes an online assessment tool in multiple languages to aid early symptom identification and support.

The campaign aims to empower individuals to take control of their health through timely diagnosis, treatment, and lifestyle adjustments, enhancing awareness and improving the lives of those affected by vertigo in India.