Farmley Healthy Snacking Report : 67% Indians prefer makhana and dry fruits as the go-to healthy snacks

Farmley, a leading wholesome snacking specialist, has released the first-ever Healthy Snacking Report 2024 at the Indian Healthy Snacking Summit in the National Capital. The report highlights a growing trend towards healthy snacking in India, with many consumers moving towards mindful eating despite 58% citing high retail costs as a barrier.

Makhanas and dry fruits are leading the healthy snack choices, with 67% opting for them. Among millennials, 59% prefer makhanas, followed by Gen Z at 49% and Gen X at 47%. Over 70% of respondents enjoy their snacks with evening tea or coffee.

Based on a survey of over 6,000 people across various age groups, the report maps evolving tastes and preferences. The future of Indian snacking is shaped by a balance of taste, health, and environmental mindfulness, driven by a discerning consumer base seeking delicious and healthy options.