ITC Sunfeast brings up nutritious biscuits ‘Super Egg & Milk’ for kids

ITC Sunfeast, known for its innovative consumer experiences, recently hosted a unique conference featuring a playful debate between representatives of hens and cows. They humorously discussed the challenge of making milk and eggs more appealing to children while highlighting their nutritional benefits.

The event also included a panel discussion with notable figures such as Madan Mohan Maiti, Chairman of the National Egg Coordination Committee (NECC) West Bengal, Dr. Dulal Chandra Sen, Vice-Chairman of IDA East Zone, Dr. Ananya Bhowmik, Clinical Nutritionist and Lifestyle Consultant, celebrity mom Koneenica Banerjee, and Archana Sinha, Co-founder and CEO of Nourishing Schools. They emphasized the importance of eggs and milk during children's development due to their high protein content and essential vitamins and minerals. The panel explored creative ways to make these foods more exciting for kids.

In response, ITC Sunfeast introduced its latest product, the Sunfeast Super Egg & Milk Biscuit, designed to provide nutritious benefits along with a delicious, crunchy experience. The tagline, "Super Combo, Super Tasty," underscores the brand’s dedication to offering healthy and enjoyable products.