Institute of Good Manufacturing Practices India®

(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)

Choki Choki chocolate paste introduces Betiko finger puppets

Choki Choki, the cherished brand famous for its tasty chocolate and nutritious milk treat, is elevating playtime with new finger puppets featuring Betiko, its international mascot. Each puppet showcases different expressions, adding fun to kids' play.

To generate buzz, Choki Choki has released an engaging YouTube video that will captivate both children and parents. The video follows Betiko as he introduces the finger puppets and takes kids on a journey to Choki World, promising an enhanced play experience with friends.

With a strong fan base among children in India, Choki Choki aims to make playtime more exciting with this innovative promotion. Recognizing that kids love to express their emotions, Choki Choki offers finger puppets that match various moods, from playful to mischievous to happy.

Currently, this promotion is available in Andhra Pradesh, Karnataka, and Telangana, with plans to expand nationwide. The campaign’s digital-first approach includes a YouTube creative designed to engage and excite young audiences.