Parle Agro introduces Smoodh Lassi

Parle Agro, known for its innovative approach in the Indian beverage market,  launches Smoodh Lassi, a new product set to redefine the dairy category. Building on the success of its flavored milk, Smoodh Lassi reflects the company's commitment to high-quality, affordable products that drive market growth. Supported by the largest multi-channel campaign in the lassi sector, featuring brand ambassador Varun Dhawan, this launch aims to make a significant impact.

With 50% dahi content, Smoodh Lassi offers a rich, creamy texture and a smooth, satisfying taste. It combines classic lassi flavor with a hint of rose, creating a refreshing beverage perfect for various occasions.

Parle Agro’s unique aseptic PET packaging ensures the lassi is free from trans fats and preservatives, with a six-month shelf life. The eye-catching design appeals to modern consumers, making it ideal for on-the-go enjoyment. Smoodh Lassi blends tradition with modernity, promising premium quality, nutritional value and taste.