Saffola Oats latest campaign captures the joy of Onam

Marico, a prominent FMCG company, has launched a new campaign for Saffola Oats in honor of the joyful Onam festival. This initiative celebrates Kerala’s rich cultural heritage by offering a nutritious twist on traditional recipes, showcased in a charming new film and special Onam packaging.

The ad, created by Maitri Advertising Works Pvt. Ltd., captures the joy of Onam, highlighting the togetherness it fosters in countless Kerala households. It features two women in a friendly competition to craft the best Onam delicacies, each incorporating Saffola Oats as their secret ingredient, unaware of their shared choice. As the festivities progress, they discover their commonality, setting aside competition to embrace the spirit of the festival, celebrating friendship and joy.

The film illustrates how Saffola Oats can enhance classic Onam dishes like puttu, dosa, vada, unniappam, and pal payasam, making these beloved treats both healthy and delicious.