Nutrition brand Fitday raises funds from GMB investment

Fitday, a leading nutraceutical startup in India, has received a strategic investment from GMB Entertainment, owned by film star Mahesh Babu. This marks a significant milestone in Fitday's mission to transform the nutrition and healthy snacking sector.

With a presence in over 10,000 stores, the company has established a strong retail foundation. Babu's investment will enhance its retail reach and support expansion into new markets. This partnership underscores Fitday's commitment to health and wellness while highlighting its growth potential. Babu’s involvement adds credibility and visibility, attracting a broader audience in a competitive landscape.

India's nutraceutical sector is rapidly growing, with a forecasted 20% CAGR, three times the global average, reaching a ₹2.5 lakh crore opportunity by 2026, driven by increased health awareness and rising incomes. Since its launch, Fitday has revolutionized healthy eating with products like multigrain chips, millet bars, plant proteins, and dietary supplements.