NatureFit collaborates with Aditya Birla Wellness to offer alternative health solutions

NatureFit, a health tech platform, has signed a Master Service Agreement (MSA) with Aditya Birla Wellness, part of the Aditya Birla Group, to offer alternative healthcare solutions via the Active Health app and website. Through this collaboration, NatureFit's holistic wellness solutions will be available to over 20 lakh users enrolled in the Active Health platform.

The partnership aims to provide comprehensive wellness solutions by integrating modern and traditional healthcare practices, including Prakriti Analysis tools and an e-commerce section for AYUSH products. Users can access personalized wellness plans, expert consultations, and appointments with AYUSH-based doctors.

NatureFit's platform offers over 10,000 natural products, including Ayurvedic brands, and aims to onboard more doctors and hospitals onto its Digital Health Platform to enhance healthcare accessibility in India. This initiative aligns with NatureFit's goal of providing holistic healthcare solutions to a diverse range of users.