Moderna introduces national awareness campaign to aid Covid-19 vaccination drive

Moderna, Inc. has launched the "Do It For You & Them" campaign to boost vaccination rates in the U.S. amid ongoing Covid-19 infections. The campaign highlights Covid-19's continued health risks, including its role as a leading cause of respiratory illness-related hospitalizations. Vaccination is crucial for preventing Covid-19, mitigating Long Covid, and protecting community health. The CDC reports that people over 65 are significantly more likely to be hospitalized for Covid-19 compared to flu or RSV, and over 95% of adults hospitalized in 2023-2024 for Covid-19 had not received the latest vaccine. Moderna's updated vaccines are now available at various retail locations, including pharmacies and health systems.

The campaign emphasizes the personal and communal benefits of vaccination, encouraging individuals to visit Moderna's disease education website, ForYouAndThem.com, for information and vaccine locations. The initiative includes a comprehensive media effort across TV, digital channels, and partnerships with retailers to enhance reach and engagement.