Post Graduate Diploma/Executive Diploma in  Healthcare Marketing

In today's rapidly evolving healthcare landscape, effective marketing is more critical than ever. Whether you are a healthcare professional, marketer, administrator or entrepreneur, set out to understand the unique dynamics of healthcare marketing, this course will empower you to make a meaningful impact on patient outcomes, branding, promotion and organizational success.

Why Healthcare Marketing Matters

Healthcare is not just another industry; it's a vital sector that touches lives in profound ways. As we navigate through the complexities of patient care, regulatory requirements, and technological advancements, the role of marketing becomes indispensable. Effective healthcare marketing bridges the gap between healthcare providers and patients, ensuring that crucial information about health services, treatments, and wellness programs reaches those who need it most.

Course Objectives

In this course, we will explore the fundamental principles and advanced strategies of healthcare marketing. You will gain insights into:

Understanding the Healthcare Consumer: Learn about the unique characteristics and needs of healthcare consumers and how to tailor marketing efforts to meet these needs.

Market Research and Analysis: Discover the tools and techniques to gather and analyze market data, identify trends, and make informed marketing decisions.

Digital Marketing in Healthcare: Explore the power of digital platforms, social media, and mobile marketing in reaching and engaging patients.

Branding and Positioning: Understand the importance of building a strong brand and creating a compelling value proposition in the healthcare sector.

Regulatory Considerations: Navigate the complex regulatory landscape to ensure compliance while crafting effective marketing campaigns.

Patient Engagement and Experience: Learn strategies to enhance patient engagement, satisfaction, and loyalty through personalized and empathetic communication.

The Impact of Effective Healthcare Marketing

Effective healthcare marketing is more than just promoting services; it's about improving health outcomes and enhancing patient experiences. By mastering the art and science of healthcare marketing, you can contribute to:

Growth in Awareness leading to Growth in Clientele: More the people are aware about their condition and its consequences more they want to reach out for better healthcare interventions.

Better Patient Education: Empower patients with the knowledge they need to make informed health decisions.

Create a Brand Name: Learn how other organizations and practices have successfully created a positive and well-renowned brand image.

Increased Access to Care: Help patients find and access the right healthcare services and providers.

Improved Health Outcomes: Drive initiatives that lead to better health outcomes and overall well-being.

Enhanced Organizational Growth: Support the growth and sustainability of healthcare practices and organizations through strategic marketing efforts.

Through this course you will be equipped with the knowledge, skills, and tools to excel in the dynamic field of healthcare marketing. Whether you are looking to advance your career, grow your practice, innovate within your organization, or simply expand your understanding of this critical area, this course will provide you with a solid foundation and actionable insights.

Requirements

Basic computer literacy & internet use

Have a basic understanding of how healthcare business works

No programming experience needed

Some medical terminology is helpful but not necessary

Programme Modules:

Module 1: Introduction to Healthcare Marketing

Overview of Healthcare Marketing: Principles and basics of marketing with emphasis on Healthcare Marketing.

History and Evolution: Trace the development of marketing practices in healthcare.

Current Trends and Challenges: Discuss the latest trends and challenges in healthcare marketing.

Module 2: Understanding the Healthcare Consumer

Consumer Behavior in Healthcare: Explore the unique aspects of consumer behavior in healthcare.

Patient Demographics and Psychographics: Analyze different patient segments and their characteristics.

Patient Journey Mapping: Understand the patient journey from awareness to post-care and how to map it.

Module 3: Market Research and Analysis

Market Research Techniques: Learn about primary and secondary research methods.

Data Collection and Analysis: Discuss tools and techniques for data collection and analysis.

Identifying Market Opportunities: Use research findings to identify opportunities and gaps in the market.

Module 4: Branding and Positioning

Healthcare Branding Essentials: Understand the components of building a strong healthcare brand.

Positioning Strategies: Learn how to position healthcare services effectively in the market.

Module 5: Digital Marketing in Healthcare

Digital Marketing Channels: Explore various digital marketing channels such as social media, SEO, website designs, landing pages and email marketing.

Content Marketing: Learn how to create valuable and relevant content for healthcare audiences.

Analytics and Metrics: Understand the key metrics and analytics tools to measure digital marketing effectiveness.

Module 6: Patient Engagement and Experience

Patient-Centric Marketing: Develop strategies that focus on patient needs and preferences.

Patient Communication: Learn best practices for effective and empathetic patient communication.

Improving Patient Experience: Explore techniques to enhance the overall patient experience.

Module 7: Regulatory and Ethical Considerations

Healthcare Marketing Regulations: Overview of laws and regulations governing healthcare marketing (e.g., HIPAA, FDA regulations).

Ethical Issues in Healthcare Marketing: Discuss common ethical dilemmas and how to address them.

Data Privacy and Security: Understand the importance of data privacy and security in digital marketing.

Module 8: Integrated Marketing Communications

IMC in Healthcare: Understand the role of integrated marketing communications in healthcare.

Developing IMC Plans: Learn how to create comprehensive IMC plans.

Campaign Management: Explore the process of planning, executing, and evaluating marketing campaigns.

Module 9: Healthcare Marketing Technologies

Emerging Technologies: Discuss the impact of emerging technologies like AI, VR, and telemedicine on healthcare marketing.

Marketing Automation: Learn how to leverage marketing automation tools to streamline campaigns.

Module 10: Strategic and Financial Management

Developing Marketing Strategies: Learn the process of creating effective marketing strategies.

Budgeting and Resource Allocation: Understand how to allocate resources and budget for marketing activities.

Module 11: Traditional and Community-Based Marketing Strategies

Traditional Advertisements: Explore the use of print, radio, and TV advertisements in healthcare marketing.

Health Camps, Events and Community Outreach: Understand the role of health camps, health fairs, seminars, workshops, community health programs, and outreach initiatives.

Membership and Loyalty Programs: Learn how to develop and implement patient membership and loyalty programs.

Partnerships and Sponsorships: Explore strategic partnerships and sponsorships with other healthcare providers and organizations.

Module 12: Case Studies

Case Study Analysis: Analyze real-world case studies to understand successful healthcare marketing strategies.

Eligibility

Any Graduation/ B.Tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma) .

Registration

The registration dates for this programme run by the Institute are updated timely on the webpage. Effective online learning tools incorporated into the design of the webpage make the programme lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.

Programme Deliverables

A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

• – Assignments for all the programme modules for continuous evaluation and guidance.
• – Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants.
• – Online classes for all the modules will be conducted on the weekends. Moreover, a doubt clearing session will also be scheduled before the examination.
• – All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable.
• – Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job.
• – At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.
• – All learning and training delivery initiatives shall be conducted in English.

Examination & Certification

IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.

All the participants are expected to appear for an online exam and are also obliged to submit assignments after each module. After successful completion, the participants will be awarded Post Graduate Diploma/Executive Diploma in Healthcare Marketing by Centre for Health Management and Research, IGMPI. For all the above-mentioned modules, Online Classes (Online mode) or face-to-face classes (Regular mode), elaborate programme material, self-assessment assignments would be provided by the Institute. Details get updated on the webpage as well.

Placement Assistance & Corporate Relations

The Institute has partnered with many organizations for providing with placement assistance to its participants. Besides, it has a robust placement cell comprised of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. This cell is continuously engaged in promoting the employability of our participants and encouraging the concerned Human Resources department and Hiring Managers to recruit/hire our participants for their vacant positions. The efforts of our placement cell also include helping with professional resume writing & interview skills.

In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical, IT and Healthcare like Abbott Laboratories, Infosys Ltd., Dell Technologies, Accenture, Mobikwik, Novo Nordisk, Merck Group, Optum, American Express, Allegis Group, IBM, Cardinal Health, Wipro Limited, Tata Consultancy Services, Aster DM Healthcare, Merck Group, etc. The IGMPI’s Corporate Resource Division actively recommends our students and training participants for various job requirements and specialized roles to Human Resource, Talent Acquisition as well as the heads of various departments in Pharmaceutical, Healthcare industries on regular basis.

Future career prospects

After pursuing the healthcare marketing course one can embark on dynamic careers across various sectors. They can become healthcare marketing managers, leading campaigns and strategies in hospitals and healthcare systems, or digital marketing specialists, leveraging SEO, social media, and content creation to engage patients online. As brand managers, they craft strong, trusted identities for healthcare organizations, while market research analysts provide crucial insights into market trends and patient needs. Patient engagement specialists develop strategies to enhance patient satisfaction, and healthcare communications directors handle public relations and crisis communications. In pharmaceutical sales and marketing, graduates drive product adoption and collaborate with sales teams, while healthcare consultants offer strategic advice to healthcare organizations. Medical science liaisons bridge the gap between pharmaceutical companies and the healthcare community, and health and wellness program coordinators design and promote wellness initiatives. These roles, available in hospitals, pharmaceutical and biotech firms, medical device manufacturers, consulting firms, and wellness centers, allow graduates to make significant contributions to improving patient outcomes and healthcare delivery. Moreover, for doctors, practitioners, dentists, physiotherapists, psychiatrists, psychologists, dermatologists, etc. wanting to expand the horizons of their reach, business and practice this course promises insights to learn and grow their clientele.

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Programme Fee Details

How to apply

For further enquiries, write to or call us on:
info@igmpi.ac.in / 18001031071 (Toll Free), Phone: +91 11 26512850

Pharmaceuticals | Food | Clinical Research | CHMR | Medical Coding | Medical Device | Nanotechnology | IPR

Placement testimonials: Our alumni are working with Fortune 500 and global Pharmaceutical, Food and healthcare giants like