Post Graduate Diploma/Executive Diploma in Pharmaceutical Business Management

Pharmaceutical Business Management is a specialized field that blends pharmaceutical sciences with core business strategies to meet the dynamic demands of the healthcare and pharmaceutical industries. The curriculum typically includes subjects such as pharmaceutical marketing, drug regulations, supply chain management, healthcare economics, and strategic management. Designed to develop both scientific understanding and managerial acumen, the program prepares students for a wide range of careers, including product management, regulatory affairs, pharmaceutical sales, and marketing analytics. Professionals in this field play a crucial role in ensuring that pharmaceutical products are developed, marketed, and delivered efficiently and ethically, bridging the gap between scientific innovation and market needs.

The performance of a product, the strength of a brand, and even the reputation of a company often hinge on the effectiveness of its business team. Given the significant influence these professionals wield, it becomes imperative to have skilled and well-informed individuals driving these functions. Recognizing the critical importance of this role, the Pharmaceutical Business Managementat IGMPI has been thoughtfully designed to equip future professionals with the expertise and insight required to navigate and excel in this demanding and impactful domain.

Module 1: Introduction to Pharmaceutical Business Management

Module 2: Principles of Management in Pharmaceutical Business

Module 3: Strategic Pharmaceutical Marketing and Market Segmentation

Module 4: Pharmaceutical Sales & Advertising Management

Module 5: Guidelines of Visual Aids and Input Designing

Module 6: Pharmaceutical Supply Chain and Logistics Management

Module 7: Fundamentals of Drug Discovery and Development Processes

Module 8: Healthcare System in US, India and global perspectives

Module 9: Pharmaceutical Business Models and Market Intelligence

Module 10: Pharmacoeconomics and Drug Pricing Regulations

Module 11: Legal and Regulatory Framework of Pharmaceutical Industry

Module 12: Promotional Strategies and Communication Models in Pharma

Module 13: Professional and Business Communication in the Pharmaceutical Industry

Module 14: Digital and Relationship marketing –KOL and CRM

Module 15: E-Commerce and Technology Integration in Pharmaceutical Business

Module 16: Entrepreneurship and Innovation in Pharmaceutical Industry

Module 17: Industry Based Case Studies and Real-World Business Applications 

Eligibility

Graduate in any discipline is eligible for our Post Graduate Diploma and Certificate Programmes. For Executive Diploma programmes and Professional Certifications, you need to have at least 1 year of work experience.

Programme Duration

12 months for the Post Graduate Diploma and 6 months for the Executive Diploma.

Programme Mode

Registrations are currently open for regular and online both modes.

Programme Deliverables

A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

• Assignments for all the programme modules for continuous evaluation and guidance.
• Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants.
• Online classes for all the modules will be conducted on the weekends. Moreover, a doubt clearing session will also be scheduled before the examination.
• All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable.
• Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job.
• At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.
• All learning and training delivery initiatives shall be conducted in English.

Examination & Certification

IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme. This programme is approved by Quality Council of India (QCI), Government of India.

All the participants are obliged to timely submit completed assessment assignments (during the programme, usually after every module) and appear for an online exam at the end of the programme. After successful completion, the participants will be awarded Post Graduate Diploma/Executive Diploma in Pharmaceutical Business Management by IGMPI. For all the above-mentioned modules, Online Classes (Online mode) or face-to-face classes (Regular mode), elaborate programme material, self-assessment assignments would be provided by the Institute. Details get updated on the webpage as well.

Placement Assistance & Corporate Relations

The Institute has partnered with many organizations for providing with placement assistance to its participants. Besides, it has a robust placement cell comprised of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. This cell is continuously engaged in promoting the employability of our participants and encouraging the concerned Human Resources department and Hiring Managers to recruit/hire our participants for their vacant positions. The efforts of our placement cell also include helping with professional resume writing & interview skills.

In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceuticals like Dr. Reddy’s Laboratories, Cipla, Cadila Healthcare, Gland Pharma, Aurobindo Pharmaceuticals, Lupin, Torrent Pharmaceuticals, Zydus Lifesciences, Accenture, Tata Consultancy Services, Bayer, Galentic Pharma (India) Pvt. Ltd., Wipro, Genpact, Emcure, Lupin, Mankind, Johnson & Johnson, Jubilant Lifesciences, Roche, Zydus, Sun Pharmaceuticals, Lupin, Eli Lilly & Company, Pfizer, Merck, Astrazeneca, Glenmark, Alembic, Hetero, Thermo, Lakme, Nivea, Oriflame, Loreal, Lotus, etc. The IGMPI’s Corporate Resource Division actively recommends our students and training participants for various job requirements and specialized roles to Human Resource, Talent Acquisition as well as the heads of various departments in Pharmaceutical, Healthcare industries on regular basis.

Future career prospects of Training in Pharmaceutical Business Management

Training in Pharmaceutical Business Management opens up a wide array of career opportunities in the rapidly growing and evolving pharmaceutical and healthcare sectors. Graduates of this discipline are well-equipped to take on strategic roles that combine scientific knowledge with business acumen. Some of the promising career paths include:

• Product Management: Overseeing the lifecycle of pharmaceutical products, from development to market launch and beyond.
• Pharmaceutical Sales and Marketing: Driving brand strategy, market penetration, and customer engagement through targeted campaigns.
• Regulatory Affairs: Ensuring compliance with global and national pharmaceutical regulations and facilitating product approvals.
• Market Research and Analytics: Gathering and interpreting data to guide business strategies and decision-making.
• Supply Chain and Distribution Management: Coordinating the efficient movement of products from manufacturing to end users.
• Business Development and Licensing: Identifying growth opportunities through partnerships, licensing deals, and market expansion.
• Healthcare Consulting: Advising pharmaceutical firms on strategy, operations, and policy implications.

As the global demand for innovative healthcare solutions grows, the need for skilled professionals who can navigate both the scientific and commercial landscapes of the pharmaceutical industry continues to rise. This training positions candidates to not only enter the industry but also advance rapidly into leadership and decision-making roles.

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Programme Fee Details

For further enquiries, call or write to us on:
18001031071 (Toll Free -9:00 am to 5:30 pm IST-except on Central Government holidays)/ info@igmpi.ac.in