Post Graduate Diploma/Executive Diploma in Digital Marketing

The Post Graduate Diploma/Executive Diploma in digital marketing as a programme has been designed to upskill the pharma professionals in the field of advanced technologies and growth in digital trends within the pharma industry.

The increasing alignment of the key consumer groups for the pharmaceutical industry– patients and doctors makes the digital channels a very powerful marketing tool, which needs to be explored further by the pharma professionals. For the optimum use of this relatively new and disruptive medium, it is essential that the medical professionals have advanced knowledge and skills for leveraging the digital transformation of the pharmaceutical industry. This programme in digital marketing will open up more avenues for your professional growth to ensure maximal benefit to patients and doctors of the pharma company.

We cannot ignore the power and potential of digital channels and social media to create awareness and influence opinions in the marketer’s favor and benefit the brand. In the current scenario, the first touchpoint of patient education is primarily through online media and it plays an important role for brands associated with health and nutrition, prevention of chronic diseases like diabetes, hypertension etc.

Post the completion of this programme in digital marketing, you will be well-equipped to understand and apply the skills of content creation, running online ads and leveraging the social media platforms for the pharmaceutical companies and brands. You will also develop a deep understanding of online branding and KOL management, the rise of pharma influencers, use of AI and chatbots for medical assistance and technological disruption aiding the industry.

Programme Structure

Module 1: Introduction and Scope of Digital Marketing

Module 2: Key Marketing Concepts and Current Trends in the Pharma, Healthcare and Food Industry

Module 3: Search Engine Optimization and Google Analytics

Module 4: Search Engine Marketing and Google Ads Driving Real-time Business

Module 5: Leveraging Social Media Marketing, Optimization & Analytics Tools

Module 6: Viral Marketing and its platforms: Mobile/e-mail Marketing, Affiliate Marketing

Module 7: Artificial Intelligence (AI) & Internet of Things (IoT) in Digital Marketing

Module 8: Fundamentals of Web Designing and Development

Module 9: Strategizing Digital Marketing Campaigns for Pharma, Healthcare and Food Companies

Module 10: Emergence of Digital KOLs and Online Communities

Module 11: Addressing Modern Marketing Issues & Overcoming Challenges in the Pharma, Healthcare and Food Industry

Module 12:Industry-Related Case Studies and Observational Sessions

Eligibility

Any Graduation/ B.tech/ B.Sc. in Microbiology/ Life Sciences/ Botany/ Zoology/ Food Science/ Food Technology/ BE/ B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.

Programme Duration

The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).

Registration

The registration dates for this programme run by the Institute are updated timely on the webpage. Effective online learning tools incorporated into the design of the webpage make the programme lectures, online live classes and study material easily accessible. This gives a huge window of self-regulated and self-paced performance to the participants.

Programme Deliverables

A comprehensive study material for all the modules in hard copies ensuring the needs of the audience. The accompanying training material is appropriately aligned with the current Industry’s expectations.

– Assignments for all the programme modules for continuous evaluation and guidance.
– Interactive or online live sessions on all key areas of the programme giving all flexibility to the participants.
– Online classes for all the modules will be conducted on the weekends. Moreover, a doubt clearing session will also be scheduled before the examination.
– All the efforts are made by IGMPI faculty members to make the entire programme modules easily understandable.
– Assessment and evaluation for all the programme modules in order to enhance the levels of competencies and skills of the participants leading towards the objective of application in the job.
– At the end of each programme modules, the trainers shall obtain feedback from the participants using specially designed questionnaires.
– All learning and training delivery initiatives shall be conducted in English.

Examination & Certification

IGMPI follows a credit system based on all learning activities involved in studying for all PG Diploma, Executive Diploma and Certificate Programmes. Each of your modules is equal to 4 credits. To successfully complete the programme, you will have to earn all the credits assigned to your programme.

All the participants are obliged to timely submit completed assessment assignments (during the programme, usually after every module) and appear for an online exam at the end of the programme. After successful completion, the participants will be awarded Post Graduate Diploma/Executive Diploma in Digital Marketing by IGMPI. For all the above-mentioned modules, Online Classes (Online mode) or face-to-face classes (Regular mode), elaborate programme material, self-assessment assignments would be provided by the Institute. Details get updated on the webpage as well.

Placement Assistance & Corporate Relations

The Institute has partnered with many organizations for providing top-class placement assistance to its participants. The robust placement cell comprises senior level professors, Human Resources professionals and Talent Acquisition experts who maintain close links with business and industry. We are engaged in promoting the employability of our participants by maintaining good rapport and relation with the HR department and recruiting managers to recruit/hire our participants for their vacant positions. The efforts of our placement cell also include helping with professional resume writing & interview skills.

In recent months the Institute has witnessed more and more participation from professionals working with global pharmaceutical like Dr. Reddy’s Laboratories, Aurobindo Pharma, Glenmark Generics, Cipla, Wockhardt, Pfizer, Abbott, Medtronic, Foster Corporation, Ipca Laboratories, Calyx, Mother Dairy, Bliss GVS Pharma, Al Rawabi, Almarai, Green Pastures, Accenture, Wipro, Fortis Clinical Research, Quintiles, SeQuent, PepsiCo India, Mankind, Beryl Drugs, CFTRI, Ciron, Sun Pharmaceutical, Novartis, GlaxoSmithKline, Biocon, Apollo Hospitals, etc.

Future career prospects of Digital Marketing

As a trained digital marketer in the Pharmaceutical industry, you will gain the knowledge and skills of not only the basic digital platforms but also be able to analyze the impact your digital initiatives have had using analytics. Every pharma company has requirements in terms of new product launch, digital advertising, writing whitepapers and industry research articles and then online content distribution, social media strategy development as well as sound knowledge of the e-commerce platforms they operate in.

The skills you pick up through this extensive training and active implementation will give you first hand experience in the scope of digital marketing in the pharmaceutical industry which you can utilize for the growth, awareness generation and monetization of the organization’s pharma products. Moreover, you can get closer to the global competitive market through competitive analysis, sentiment analysis and monitoring the global opinions along with their analytics.

The work offered in the field of digital marketing has variations and thus choices to select from. These include:

• PPC experts
• Affiliate Marketers
• Social Media Strategists
• Pharmaceutical Content Marketers
• Technical Writers
• Online B2B Marketers

Post Graduate Diploma/Executive Diploma in Digital Marketing adds advantage for those already in the industry as a tag of professional training and those new to the industry feel comfortable with backing of apt and up- to-date information and training required to have sustained growth in the industry. Same is true for the professionals who are already a part of the industry but are keen on making lateral movement in their company or industry or seek job change.

View Prospectus

Programme Fee Details

How to apply

For further enquiries, write to or call us on:
info@igmpi.ac.in/ 18001031071 (Toll Free), Phone: +91 11 26512850