Creating a great food product is just the beginning of building a successful business. The real challenge lies in effectively marketing and selling the product, ensuring that potential customers are aware of its benefits and why it stands out from competitors. Generating revenue in the food industry requires strategic efforts to communicate product value, engage consumers, and drive sales across various channels, from retail stores to online platforms.

The success of a food product and a food business depends on the strong alignment and seamless collaboration between marketing and sales teams. Marketing strategies help create brand awareness, position products effectively in the market, and influence purchasing decisions, while sales strategies ensure distribution, pricing, and customer acquisition. Together, these functions work to optimize business growth and profitability.

The Food Sales & Marketing Management certification program is designed to equip professionals with essential knowledge and skills to navigate the complexities of food marketing and sales. Participants will gain insights into consumer behaviour, branding, pricing strategies, promotional campaigns, retail and distribution management, and digital marketing in the food industry. The program also emphasizes the role of sustainability, regulatory compliance, and global food market trends in shaping sales and marketing strategies.

By successfully completing this program, professionals will develop the expertise needed to enhance customer engagement, increase sales performance, and drive business success in the dynamic and competitive food industry.

Programme Structure

• Introduction to the Food Industry & Food Product Management

• Principles of Management

• Food Marketing Management

• Food Sales & Advertising Management

• Food Industry – Global Perspective (US, UK, EU, Southeast Asia, India, etc.)

• Food Industry Models and Marketing Research

• Food Business Economics

• Food Regulatory Affairs (International Perspective)

• Consumer Market Analysis & Market Segments

• Business Communication in the Food Industry

• Managing Retailing, Wholesaling & Logistics in the Food Industry

• Digital Marketing

• Entrepreneurship Development in the Food Industry

• Industry-Based Case Studies

Eligibility

Graduate in any discipline is eligible for our Post Graduate Diploma and Certificate Programmes. For Executive Diploma programmes and Professional Certifications, you need to have at least 1 year of work experience.

Programme Duration

The duration of training is 5 days. 

Programme Mode

Registrations are currently open for regular and online both modes.

Examination & Certification

All the participants are expected to appear for online assessment. After successfully qualifying the examination, the participants will be awarded the professional certification of Certificate in Food Sales and Marketing Management by Institute of Good Manufacturing Practices India (IGMPI). Details get updated on the website as well. The certification will be awarded after the required levels of knowledge, skills, professionalism and attitude are assessed through the IGMPI assessment process.

Placement Assistance & Corporate Relations

The Institute has partnered with many organizations for providing with placement assistance to its participants. The robust placement cell comprises of senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. We are engaged in promoting the employability of our participants by maintaining good rapport and relation with HR cell and recruiting managers of leading Food, Biotechnology and Agriculture companies across the globe. The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc.

Recently, the Institute has seen increased participation from professionals in agribusiness, food processing, logistics, retail, and sustainability. Companies like Yara International, Syngenta, Bayer CropScience, Corteva Agriscience, UPL, and BASF offer roles in procurement, distribution, and sales of agricultural inputs. Sustainability-focused firms like The Nature Conservancy and Ecocert provide opportunities in ethical sourcing and environmental management. Additionally, technology-driven companies such as Trimble Agriculture, John Deere, and Ag Leader Technology are transforming the agricultural input market through precision farming and digital innovations.

Future career prospects

The Faculty of Food Safety and Quality at IGMPI offers an online Food Sales and Marketing Management program designed to meet the growing demands of the agro-allied, food sales, and marketing industries. This professional program provides participants with comprehensive knowledge, industry guidance, practical training, and a recognized certification, equipping them with multiple career opportunities. Graduates can explore roles such as Agricultural Sales Manager, Marketing Manager, Business Development Executive, Market Research Analyst, Supply Chain Manager, Retail Manager, Regulatory Affairs Specialist, Agribusiness Consultant, Digital Marketing Specialist, Entrepreneur, Product Manager, Territory Sales Manager, Export Manager, and Customer Relationship Manager, etc.

View Prospectus

Apply Online

Programme Fee Details

For further enquiries, write to or call us on:
info@igmpi.ac.in / 18001031071 (Toll Free),  Phone: +91 11 26512850

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