Professional Certification in Food Sales & Marketing Management (CFSSM)

Creating a great food product is just the beginning of building a successful business. The real challenge lies in effectively marketing and selling the product, ensuring that potential customers are aware of its benefits and why it stands out from competitors. Generating revenue in the food industry requires strategic efforts to communicate product value, engage consumers, and drive sales across various channels, from retail stores to online platforms.

The success of a food product and a food business depends on the strong alignment and seamless collaboration between marketing and sales teams. Marketing strategies help create brand awareness, position products effectively in the market, and influence purchasing decisions, while sales strategies ensure distribution, pricing, and customer acquisition. Together, these functions work to optimize business growth and profitability.

The Food Sales & Marketing Management certification program is designed to equip professionals with essential knowledge and skills to navigate the complexities of food marketing and sales. Participants will gain insights into consumer behaviour, branding, pricing strategies, promotional campaigns, retail and distribution management, and digital marketing in the food industry. The program also emphasizes the role of sustainability, regulatory compliance, and global food market trends in shaping sales and marketing strategies.

By successfully completing this program, professionals will develop the expertise needed to enhance customer engagement, increase sales performance, and drive business success in the dynamic and competitive food industry.

Programme Structure

Module 1: Introduction to the Food Industry & Food Product Management

Module 2: Principles of Management

Module 3: Food Marketing Management

Module 4: Food Sales & Advertising Management

Module 5: Food Industry – Global Perspective (US, UK, EU, Southeast Asia, India, etc.)

Module 6: Food Industry Models and Marketing Research

Module 7: Food Business Economics

Module 8: Food Regulatory Affairs (International Perspective)

Module 9: Consumer Market Analysis & Market Segments

Module 10: Business Communication in the Food Industry

Module 11: Managing Retailing, Wholesaling & Logistics in the Food Industry

Module 12: Digital Marketing

Module 13: Entrepreneurship Development in the Food Industry

Module 14: Industry-Based Case Studies

Eligibility

Graduates in any discipline are eligible for our Post Graduate Diploma, Executive Diploma and Professional Certifications Programmes. 10+2 pass-outs are eligible for our Under Graduate Diploma and Diploma holders of two to three years course duration are also eligible for the PG Diploma.

Programme Duration

The duration of training is 5 days. 

Programme Mode

Registration is currently open for Part-time (Online Live Classes) mode.

Examination & Certification

All the participants are expected to appear for online assessment. After successfully qualifying the examination, the participants will be awarded Professional Certification in Food Sales and Marketing Management by Faculty of Food Safety and Quality, IGMPI. Details get updated on the website as well. The Professional Certification will be awarded after the required levels of knowledge, skills, professionalism and attitude are assessed through the IGMPI assessment process.

Discipline in Classes and Examination

Every student is required to observe a disciplined behaviour during her/his classes, assessments & examinations and to follow instructions from the Professors. Any act of indiscipline may result into discredit & it will be mentioned in her/his academic report.

Placement Assistance & Corporate Relations

For the Post Graduate Diploma and Undergraduate Diploma Programmes, we will provide placement assistance after the completion of the programme. The Institute has partnered with many organizations for providing placement assistance to its students. The robust placement cell comprises senior level Human Resources professionals and Talent Acquisition experts which maintains close links with business and industry. The efforts of our placement cell also include helping with professional resume writing, interview skills & conducting mock interviews etc.

In recent months the Institute has witnessed more and more participation from professionals working with global healthcare like , Jhpiego, SELCO Foundation, TATA Foundation, Samarthan NGO, PSI, UNICEF, WHO, HCL Foundation, IPE Global, Optum, PATH, AIIMS, Action against Hunger, Ekta Shakti Foundation, Seva Foundation, India HIV-AIDS Alliance, HLFPPT, Deepak Foundation, Novartis, LalPath Labs Ltd., Fortis Healthcare Ltd., HealthCare Global Enterprises Ltd., Indraprastha Medical Corporation Ltd., Narayana Hrudayalaya Ltd., Piramal Enterprises Ltd., Wockhardt Ltd., Cactus Communications, Public Health Foundations of India, Cytel, Religare Health Insurance Company Ltd., Deloitte, DuPont Sustainable Solutions, Bain & Company, Alvarez & Marsal, McKinsey & Company, etc. The IGMPI’s Corporate Resource Division actively recommends our students and training participants for various job requirements and specialized roles to Human Resource, Talent Acquisition as well as the heads of various departments in Pharmaceutical, Healthcare industries on regular basis.

Future career prospects

The Faculty of Food Safety and Quality at IGMPI offers an online Food Sales and Marketing Management program designed to meet the growing demands of the agro-allied, food sales, and marketing industries. This professional program provides participants with comprehensive knowledge, industry guidance, practical training, and a recognized certification, equipping them with multiple career opportunities. Graduates can explore roles such as Agricultural Sales Manager, Marketing Manager, Business Development Executive, Market Research Analyst, Supply Chain Manager, Retail Manager, Regulatory Affairs Specialist, Agribusiness Consultant, Digital Marketing Specialist, Entrepreneur, Product Manager, Territory Sales Manager, Export Manager, and Customer Relationship Manager, etc.

View Prospectus

Apply Online

Last date for submitting completed Application Form: 24^th Aug 2026.

For further enquiries, call or write to us on:
18001031071 (Toll Free -9:00 am to 5:30 pm IST-except on Central Government holidays)/ info@igmpi.ac.in