Animated campaign mocks coin-based cashback: CashKaro goes Ghibli

CashKaro, India’s top cashback platform, has launched the country’s first-ever Ghibli-style advertisement, delivering a bold message against coin-based cashback. The campaign playfully critiques "coin apps" with the tagline, "Coins Are All Bakwas, Real Cashback is CashKaro Ke Paas."

Unlike virtual coins with expiry dates and redemption limits, CashKaro offers real cashback—directly credited via UPI for seamless bank transfers. Inspired by Studio Ghibli's hand-drawn animation, the ad sets a new creative benchmark in digital marketing.

With ?1,000+ crore in cashback distributed, CashKaro proves savings should be real and usable. By simplifying rewards and partnering with Amazon, Flipkart, and Myntra, the brand reinforces its mission: real savings, real money, no gimmicks.

10-05-2025