Zuno Appoints Hashtag Orange for Strategic Communications

Zuno General Insurance (formerly Edelweiss General Insurance) has named Hashtag Orange (Mumbai) as its communications partner after a multi-agency pitch. The agency will handle both internal communications—HR, employee engagement, and employer branding—and external efforts like product launches and brand campaigns.

The partnership launched with a World Music Day campaign, ‘Hai Safar Ye Chill Wala’, featuring an AI-generated track in six musical genres, offering listeners a personalized experience.

Hashtag Orange previously created the well-received Vivaan campaign, directed by Gaurang Menon.

Zuno’s bold vision in insurance aligns with Hashtag Orange’s creative approach. This collaboration goes beyond campaigns—it’s about building a meaningful brand from the inside out, connecting with consumers, employees, and communities. With creative freedom and strategic direction, the partnership aims to redefine insurance branding in today’s digital era.

25-06-2025