Breaking barriers this Holi: Indica's #AddColorToYourLife

Indica, CavinKare’s flagship hair color brand, is redefining Holi celebrations with its #AddColorToYourLife initiative, focusing on inclusivity, emotions, and self-care. The brand launched two digital campaigns for Indica Crème Hair Color across YouTube and Instagram.

The first campaign promotes unity, showing a boy stepping beyond societal barriers to celebrate Holi with underprivileged friends. His mother supports his gesture, reinforcing that Holi is about togetherness.

The second campaign highlights self-care, featuring a woman hesitant to play Holi due to harsh colors. Reassured by safe gulaal and Indica Crème’s natural oils, she confidently joins the festivities.

Indica’s purpose-driven approach makes Holi more meaningful, encouraging celebration with vibrancy, confidence, and care. #AddColorToYourLife

10-05-2025