Britannia Good Day introduces ‘HEADLINES’ campaign to reinforce its chai bond

Britannia Good Day has introduced its HEADLINES campaign to reinforce its connection with chai by creatively omitting the product from its ads. Conceptualized by Talented.Agency, the campaign plays on the subconscious link between a cup of tea and the distinctive round shape of a Good Day biscuit.

Building on past marketing efforts—such as its collaboration with Chai Point at the Maha Kumbh—the campaign aims to position Good Day as an essential part of the chai experience. HEADLINES is rolling out across modern trade stores, IT park food courts, and tea stalls, with expansion plans for quick commerce and branded partnerships.

10-05-2025