Disney Upfront 2025: 164M+ Users Offer “Exceptional Value” for Advertisers

Disney’s 2025 Upfront wowed audiences with star power and a clear message: unmatched reach and innovation. President of Global Advertising Rita Ferro announced 164M global ad-supported monthly users, 200,000 hours of premium content, and new tools like Disney Compass and Experience Composer. Sports content remained a key draw, with highlights from ESPN, the NFL, and new original series. Entertainment stars teased major releases across Hulu, FX, and Marvel. Emphasizing scale, storytelling, and technology, Disney positioned itself as a powerful partner for advertisers seeking impact across streaming, sports, and culture.

15-05-2025