GroupM: 42% of cinemagoers cite ads as influential in purchase decisions

GroupM's "Profiling Cinemagoers" report highlights cinema’s pivotal role in the out-of-home economy, with 857 million footfalls and a Gross Box Office Collection (GBOC) of ?123 billion in 2024. Despite complaints about long pre-movie ads, 42% of viewers still find cinema ads influential in purchase decisions. Based on a survey of 1,075 individuals aged 18-44 across Bengaluru, Delhi, Pune, Mumbai, and Hyderabad, the study segments audiences into Heavy Viewers (23%, 4+ movies/month), Medium Viewers (57%, 2-3 movies/month), and Light Viewers (20%, 1 movie/month). With an annual average of 18 movies, cinema remains a social experience, with 75% attending with family or friends. Regional hits like Pushpa 2 and Hanuman dominated, while Bangalore led box office revenue at ?28.6 billion and 45 million footfalls.

10-05-2025