Instamart’s Heartwarming ‘Add Yourself to Cart’ Campaign offers What Moms Really Want This Mother’s Day

Instamart’s “Add Yourself to Cart” campaign takes a refreshingly emotional turn this Mother’s Day, encouraging presence over presents. While users can still gift roses, perfumes, and home décor, the spotlight is on the most meaningful gift—you. A whimsical ad film follows a woman who literally adds herself to cart, leading to a surprise journey and heartfelt reunion with her mom. From May 2–5, in collaboration with IndiGo and MakeMyTrip, five winners will be flown home for real surprise reunions. The campaign also introduces the quirky “Mother of All Bags”, a nod to every mom’s timeless habit of saving bags.

08-05-2025