Integral Ad Science Partners with Impact Plus to Advance Sustainable Digital Advertising

Integral Ad Science (IAS), a global leader in media measurement and optimization, has teamed up with sustaintech provider Impact Plus to help advertisers track and improve both the performance and sustainability of their digital campaigns—all within a single platform.

In light of evolving regulations such as California’s “Climate Corporate Data Accountability Act” and the EU’s Corporate Sustainability Reporting Directive (CSRD), which mandate environmental impact reporting, IAS is enhancing its carbon tracking capabilities by integrating Impact Plus’s technology.

This collaboration allows advertisers to access campaign-level emissions data directly within IAS reports, combining media quality, attention metrics, and carbon footprint insights into one unified view. Impact Plus’s tools will empower IAS clients to measure and reduce the greenhouse gas (GHG) emissions of their digital advertising efforts.

Together, IAS and Impact Plus are equipping advertisers with data-driven solutions for smarter, more sustainable media buying worldwide.

05-06-2025