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Tata Soulfull Launches ‘No Maida Rusk’ to Redefine Chai-Time Rituals
Tata Soulfull, a leading brand under Tata Consumer Products, has introduced a healthier alternative to traditional rusks with the launch of Tata Soulfull No Maida Rusk.
Revolutionizing Tea-Time Traditions:
The launch is accompanied by a creative marketing campaign featuring renowned actor Manoj Bajpayee and the tagline ‘Har chai ko apni chai banaye’, emphasizing the deeply personal way Indians enjoy their chai.
What Makes It Special?
- No Maida (Refined Flour) – A healthier option compared to conventional rusks
- Flavours: Available in Aromatic Elaichi and Rich Butter
- Long-Lasting Crunch – Stays crispy even after being dipped in tea
A Healthier Alternative
Tata Soulfull acknowledges that while chai and rusk are an integral duo in Indian households, most rusks contain maida, which many consumers prefer to avoid. The No Maida Rusk fills this gap by providing an indulgent yet wholesome option.
Bringing Tradition & Innovation Together
Tata Soulfull’s latest offering blends taste, health, and tradition, ensuring that every chai moment truly becomes your own.
24-03-2025