YumYum Enters High-Protein Snacking Space with SNACKiT

YumYum has expanded its offerings with the launch of SNACKiT, a high-protein snack range aimed at consumers seeking healthier yet flavourful everyday options. Developed by SKB Food Products Pvt Ltd, SNACKiT is positioned as an energy-boosting snack for regular consumption rather than a specialised fitness product. Each pack provides about 18.8 g of protein, significantly higher than many conventional snacks.

The range is made using millets, pulses and seeds, paired with familiar Indian flavours such as Indian Tadka, Hot & Sweet Chilli and Hing Jeera. In line with clean-label preferences, the products are free from palm oil. YumYum plans wide distribution through modern retail, supermarkets and online platforms, targeting urban and health-aware consumers. The launch reflects the growing shift towards functional, protein-rich snacking in India.

03-01-2026