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CavinKare has expanded its Cavin’s beverages lineup with two nostalgia-themed milkshakes — Orange Cream Biscuit and Premium Malt. Inspired by popular 90s flavours and developed using modern dairy technology, the new variants aim to blend childhood memories with an indulgent, contemporary taste.
The launch supports CavinKare’s strategy to drive category growth through emotion-led innovation that appeals across age groups. To build excitement, Cavin’s introduced a campus activation titled Indulge the Child in You, featuring 90s-style photobooths. More than 2,500 students enjoyed playful “adult vs. childlike” photo sessions while sampling the new drinks, fueling social media buzz through #IndulgeTheChildInYou.
According to Business Head – Beverages, consumers increasingly value products that combine familiarity and novelty. The orange cream biscuit variant delivers a tangy, biscuit-inspired twist, while the premium malt milkshake offers a rich, roasted flavour profile. Both are available in 170 ml and 180 ml packs, priced at ₹37 and ₹42 through retail and online channels.
24-11-2025