AB de Villiers Partners with Sneaker LAB for India Campaign

Sneaker LAB, a South African brand known for its biotech-driven sneaker care, has launched its India campaign with cricket legend AB de Villiers as brand ambassador. Celebrated for his IPL career and massive fanbase, de Villiers symbolizes the brand’s core values—innovation, sustainability, and global appeal. The campaign arrives as sneaker culture surges in India, offering eco-friendly products powered by good bacteria. A highlight is the “Golden Wipe – A Ticket to Meet AB” contest, where five lucky winners will find golden wipes in select packs and win an exclusive meet-and-greet with the star, blending sport and style.

15-05-2025