Air India Launches ‘There is an Air About India’ Campaign

Air India’s new campaign, There is an Air About India, celebrates the spirit of a bold, confident, and rising nation. Conceptualised with McCann, the campaign spans print, OOH, and a dynamic digital film featuring a rap-style soundtrack by Sneha Khanwalkar and vocals by Aarya Jadhao.

Through striking visuals and rhythm, the film captures India’s diversity—from bustling cities to serene heartlands—highlighting its culture, ambition, and modern identity.

Following its return to the Tata Group in 2022, Air India is undergoing a major transformation under Vihaan.AI. With 570 aircraft on order, a $400M fleet upgrade, and initiatives like India’s largest aviation training academy, Air India is shaping the future of Indian aviation—carrying the spirit of new India proudly across the skies.

28-05-2025