Banijay Asia and NODWIN Gaming Partner to Elevate Indian Esports and Youth Entertainment

Banijay Asia, part of Banijay Entertainment, has teamed up with NODWIN Gaming, a Nazara Technologies subsidiary, to transform esports, gaming, and youth entertainment in India. This partnership combines Banijay Asia’s content expertise with NODWIN’s strong gaming community presence.

Banijay Asia will produce Playground, NODWIN’s flagship gaming reality show, and co-develop new scripted and reality formats focused on gaming and youth culture. NODWIN Gaming’s portfolio includes BGMI Masters Series, Comic Con India, and NH7 Weekender.

The collaboration aims to push creative boundaries and engage young audiences nationwide by blending innovative content with the booming gaming ecosystem. Banijay Entertainment’s global arm, Banijay Rights, further supports gaming activations linked to popular brands like Peaky Blinders and MasterChef, reinforcing the group’s growing footprint in gaming and entertainment.

21-05-2025