boAt collaborates with Shalini Passi & Vijay Varma for ‘Tag It, Secure It'

boAt, India’s leading audio and wearables brand, tackles the frustration of losing valuable items with its latest smart tracking tag.

The campaign features Shalini Passi, a luxury bag collector, and Vijay Varma, a sneaker enthusiast, navigating their chaotic collections in a humorous video. The boAt Tag helps them locate their prized possessions instantly with a simple activation.

By showcasing a real-world problem with an engaging, exaggerated approach, boAt highlights how its tracking tag simplifies life. The campaign leaves viewers with a compelling message: “Tag it, Secure it.”

10-05-2025