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dentsu X India has won the integrated media mandate for Okaya Power Private Limited, a leading Indian power solutions brand. The mandate was awarded following a competitive multi-agency pitch and will be managed from dentsu X’s Gurugram office.
As a data- and tech-driven agency, dentsu X will lead media planning, strategy, and investment management across platforms. Utilizing data-led insights, the agency aims to deliver performance-focused media solutions to boost Okaya’s brand visibility and impact.
This partnership aligns with Okaya’s commitment to sustainability and enduring performance. With expertise in Media, Tech, Data, and Content, dentsu X is well-positioned to accelerate Okaya Power’s growth and solidify its presence in the Indian sustainable energy market.
28-05-2025