Doritos ignites Holi Inclusive water balloon challenge, with high-energy

This Holi, Doritos reimagined the festival’s energy with a bold, interactive game at Galleria Market, Gurgaon. Instead of targeting people with water balloons, participants aimed at the iconic Doritos logo, embracing the mantra: “This Holi gubbare logon pe nahi, logo pe barsao.”

Each successful hit triggered a vibrant color change, turning the logo into a dynamic celebration of Holi’s spirit. The activation ensured high-energy, inclusive fun while eliminating the discomfort of being on the receiving end of water balloons.

Staying true to its bold identity, Doritos transformed Holi into an electrifying, structured challenge, proving that festive excitement can be both thrilling and engaging. The activation quickly became a crowd favorite, reinforcing Doritos’ commitment to playful, unforgettable experiences.

10-05-2025