Dr. Fixit introduces new ad campaign featuring Amitabh Bachchan!

Bachchan’s charismatic presence, coupled with humor-infused storytelling, makes the message both engaging and memorable. Playing the role of a husband, he delivers the witty tagline:"Paani hai baahar, sookha hai andar, Dono ko never mix it – Waterproofing ka sach mein, Baap hai Fixit."

Celebrating 25 years of Dr. Fixit, the ad is directed by Prasoon Pandey (Corcoise Films) in collaboration with Ogilvy. It forms a key part of the brand’s expansive marketing strategy across TV, digital, and OTT platforms, reinforcing Dr. Fixit’s legacy as the ultimate waterproofing expert.

10-05-2025