Greenply Industries Ltd.’s transit media campaign

Greenply Industries Ltd. has launched a bold transit media campaign across major Indian cities, blending brand presence with daily commutes. Highlights include renaming Mumbai’s Lower Oshiwara Metro Station to “Greenply Lower Oshiwara,” a full metro train wrap in Chennai, and branded buses and shelters in Bangalore, Kolkata, and Mumbai. This strategy embeds Greenply into the rhythm of urban life, ensuring high visibility and emotional resonance with commuters. By integrating its message, “Har Zarurat Ka Reply,” into functional public spaces, Greenply reinforces its leadership in interior solutions—staying top-of-mind during consumers’ long decision-making journeys in home improvement.

08-05-2025