Kotak unveils ‘Hausla Hai Toh Ho Jayega’ and reflects Aspirational India

Kotak Mahindra Bank has introduced ‘Hausla Hai Toh Ho Jayega’, a transformative brand philosophy aimed at positioning itself as the preferred financial partner for aspirational Indians. This marks a significant shift in Kotak’s evolution beyond banking to a broader financial services vision.

To bring this philosophy to life, Kotak is launching a 360-degree marketing campaign across television, digital, print, outdoor, and social media, inspiring Indians to pursue their ambitions with confidence.

Rohit Bhasin, President & CMO, emphasized that this initiative reflects Kotak’s renewed energy and commitment to empowering customers. This large-scale campaign sets the stage for bold changes at Kotak, reinforcing the belief that with ‘Hausla Hai Toh Ho Jayega’, anything is possible.

10-05-2025