Mahindra Tractors Launches ‘Ashwamedh’ Under ‘Rag Rag Laal Hai’ Campaign

Mahindra Tractors, part of the Mahindra Group, launched Ashwamedh—a key initiative under its ‘Rag Rag Laal Hai’ campaign, celebrating 40 years of leadership in India’s tractor industry. Flagged off from Nagpur, six special tractors will journey across India over 45 days, visiting 500+ dealerships and connecting with thousands of farmers. The convoy highlights Mahindra’s strong bond with the rural community, showcasing India’s rich agricultural and cultural heritage. More than a campaign, ‘Rag Rag Laal Hai’ symbolizes Mahindra’s passion, strength, and deep gratitude to farmers, partners, and employees. Celebrations at dealerships nationwide marked the launch, emphasizing unity and appreciation. Through this initiative, Mahindra reaffirms its commitment to empowering Indian farmers with innovation, inclusivity, and leadership in farm technology.

10-05-2025