MMA Global India and GroupM introduce the 5th edition of Modern Marketing Reckoner

At MMA IMPACT India 2024, MMA Global India and GroupM unveiled the Modern Marketing Reckoner 2025: The CMO’s Guide to Growth Hacking. Now in its fifth edition, the Reckoner redefines marketing as a driver of business growth in a fast-evolving landscape. Built on insights from 50+ industry leaders, it explores themes like Gen Z's shifting loyalties, the rise of quick commerce and premiumization, and the transformative role of Generative AI. Emphasizing experimentation, precision, and ROI-focused leadership, the guide urges CMOs to engineer growth, not just expect it. This essential resource charts a bold, outcome-driven path for modern marketing success.

08-05-2025