Narayana Aditi launches inclusive campaign: Health Insurance for all

Narayana Health Insurance, led by Chairman and Founder Dr. Devi Shetty, has launched a transformative campaign for Aditi, an innovative health insurance product designed to make quality healthcare accessible to underserved populations in India. Offering coverage up to ?1 crore for just ?29 per day for a family of four, Aditi targets the “Missing Middle”—low-wage workers, domestic help, and MSME owners often overlooked by traditional insurance.

The campaign’s slogan, “Aiyyoo to Ohhh,” highlights the shift from worrying about medical expenses to feeling financially secure. With a clear message— “You don’t need to fear medical bills anymore”—the campaign aims to increase health insurance penetration, aligning with IRDAI’s goal of “Insurance for All” by 2047, ensuring no one is left behind in accessing quality healthcare.

10-05-2025